What Is Reciprocity and Why Do We Need It In Marketing?
Are you marketing correctly to your audiences? Are you winning friends and influencing others? Are you persuasive without being immoral?
Check out this article from Nat, which will be a series in the coming months where we”ll discuss “The Psychology of Persuasion” the book by American Psychologist Robert Cialdini and why this work is highly acclaimed by the marketing and advertising world and what can we learn from it?