Marketing

What is Interruption Marketing? Pro’s and Con’s and the Examples.

Interruption marketing, as a method, involves the insertion of advertisements that disrupt users’ browsing or online video experience, demanding their attention. While this approach is widely utilised and can yield positive results, it can also be perceived as annoying and elicit a sense of frustration among consumers. Marketers continually strive to devise fresh ideas and strategies to make interruption marketing more impactful and engaging. Learn more about what interruption marketing is and how to implement this more effectively.

Unlocking the secret to discovering your unicorn client.

A unicorn client is the epitome of an ideal client who perfectly matches your business or professional aspirations. They are the clients who not only recognise the value and quality of your products or services but also play a crucial role in driving your success. A unicorn client is a dream come true and contribute significantly to the growth and prosperity of your business. Read more of how you can identity one.

Having a business slump. What you need to do LESS this year!

Have you ever woken up and realised that your business isn’t where you want it to be? Perhaps it’s a matter of your mindset or your overall approach, which is quite common, especially when transitioning into a new financial year. If you’re feeling a bit stuck and seeking some guidance, or if you’re simply curious to hear my insights, then keep on reading!

How to protect your data from being breached?

Data security isn’t a new topic, but it is rarely something you pay attention to. With all our busy lives, we often forget about protecting our information, but it should be the most important task you should take seriously every day. Read more about how to protect yourself.