Let’s talk about the elephant in the marketing room.
The one sitting there quietly making money… while most businesses completely ignore it.
We’re talking about SMS marketing — one of the most underutilised tools with one of the highest returns on investment in the entire marketing mix.
And before you say, “Oh yeah, we’ve thought about that” — if you’re not actively using it, you’re missing out. Big time.
SMS marketing works. Period.
Not might work.
Not nice to have.
Not maybe one day.
It works.
SMS open rates sit around 90–98%. That’s not a theory, a forecast or a best-case scenario — that’s real-world data.
Now compare that to email, which averages 20–30% on a good day (and that’s if the algorithm gods are feeling generous).
On top of that, SMS gives you:
- Low opt-out rates
- Near-instant opens
- 100% deliverability — no spam folders, no DNS issues, no social algorithms deciding your fate
Your message lands straight into someone’s pocket. No detours. No distractions. Full stop.
But isn’t SMS expensive?
Short answer: no.
Long answer: absolutely not.
An SMS costs around 8 cents.
You literally can’t buy a bag of mixed lollies for that anymore — but that same 8 cents can:
- Drive bookings
- Push last-minute sales
- Fill events
- Reduce no-shows
- Increase repeat visits
When used properly, SMS marketing is often quoted at $30–$40 return for every $1 spent.
That’s not just good ROI.
That’s why-aren’t-you-using-this ROI.
Here’s where people get it wrong
SMS is not about spamming people.
It’s not about blasting your database every second day with “BUY NOW” energy.
It’s about using SMS strategically, for things like:
- Booking reminders and confirmations
- Flash offers and limited releases
- Event updates and last-minute pushes
- Loyalty rewards and VIP access
- Supporting your email and social campaigns — not replacing them
When SMS is used intentionally, it feels helpful, timely and relevant.
When it’s used badly… yeah, people unsubscribe. Fast.
Where Creative Little Soul comes in
At Creative Little Soul, we don’t just tell you to “do SMS” and leave you hanging.
We help businesses:
- Decide when SMS should be used (and when it absolutely shouldn’t)
- Write messages that actually sound human — not robotic or desperate
- Integrate SMS into a wider, smarter marketing strategy
- Set up campaigns, automations and reporting so you can see what’s working
Because blasting texts without a strategy isn’t marketing — it’s noise.
The bottom line
If you’re sitting on a customer database and not using SMS, you’re leaving money on the table. Plain and simple.
And if you’re unsure how to use it without annoying your customers or burning your list, that’s exactly where strategy matters.
If you want to chat about whether SMS makes sense for your business — and how to use it properly — book a call with us.
