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What is Interruption Marketing? Pro’s and Con’s and the Examples.

Interruption marketing, as a method, involves the insertion of advertisements that disrupt users’ browsing or online video experience, demanding their attention. While this approach is widely utilised and can yield positive results, it can also be perceived as annoying and elicit a sense of frustration among consumers. Marketers continually strive to devise fresh ideas and strategies to make interruption marketing more impactful and engaging. Learn more about what interruption marketing is and how to implement this more effectively.

By Amanda Paterson / August 7, 2023
Blog

Leveraging Linkedin the effective way?

If you haven’t hopped on the LinkedIn bandwagon yet, it’s high time you did so. Did you know that LinkedIn, the social networking platform specifically designed for professionals, has been around longer than Facebook, Twitter, Snapchat, and Instagram? However, its importance has only grown over time. Read more about how leveraging LinkedIn can be beneficial to you and your business.

By Amanda Paterson / July 13, 2023
Blog Hospitality

How to take better pictures of food and manage expectations

While food photography may appear effortless, a quick scroll through Instagram reveals numerous amateurish pictures that underscore the fact that there’s more to it than simply point-and-shoot. If you aspire to capture enticing food and drink images that exude professionalism and keep your customers coming back for more, continue reading for some helpful tips.

By Brianna Aaron / July 5, 2023