Leveraging Linkedin the effective way?

If you haven’t hopped on the LinkedIn bandwagon yet, it’s high time you did so. Did you know that LinkedIn, the social networking platform specifically designed for professionals, has been around longer than Facebook, Twitter, Snapchat, and Instagram? However, its importance has only grown over time. Read more about how leveraging LinkedIn can be beneficial to you and your business.

If you haven’t gotten onto the Linkedin train, then you need to.

Were you aware that LinkedIn, the social networking platform dedicated to professionals, has been in existence for a longer than Facebook, Twitter, Snapchat, and Instagram? However, its relevance has only increased with time.

The reason? LinkedIn boasts over 600 million professional profiles, offering an extensive network of connections and abundant job prospects. Whether you’re searching for new career opportunities or aiming to cultivate your personal brand, incorporating LinkedIn into your professional life has become a crucial component in virtually any industry.

They have also recently updated their back end framework and now recruiters are able to search profiles of interest – even if you are not looking for a role, they can search your profile to contact. Prediction: Seek will be non-existent in about 10 years time.

Here are 5 strategies on effectively leveraging Linkedin for you or your business.

1.       Optimise your LinkedIn profile:

Crafting a comprehensive and captivating profile is essential to showcase your skills, experience, and achievements on LinkedIn. Begin by selecting a professional photo that presents you in the best light. Then, compose an attention-grabbing headline that encapsulates your professional identity. Finally, craft a concise summary that highlights your expertise, offering a glimpse into your professional journey and what you bring to the table. By taking these steps, you can create a profile that leaves a lasting impression and effectively communicates your professional value.

There are also new elements like ‘featured posts’ and articles that can be added to your profile, look at your whole profile and add all the information about you into these fields.

2.       Expand your network strategically:

Establish connections with professionals in your industry, colleagues, clients, and other relevant individuals on LinkedIn. Additionally, actively engage with LinkedIn Groups and participate in industry discussions to expand your network even further. By doing so, you can foster valuable relationships, stay up-to-date with industry trends, and enhance your professional network on the platform. If you are a blogger, seek like minded people that you write about or want to write for. When you have created a good connection on Linkedin, contact people. But be careful not to be too spammy, you still want to make sure you are making a connection with them prior to contacting them.

3.       Share valuable content that you are expert in:

Consistently share valuable and relevant content on your LinkedIn feed. This may encompass industry updates, thought-provoking articles, or practical tips and advice within your field of expertise. The aim is for people to engage with your content, chat about it or even contact you. Engage with the posts of others by liking, commenting, and sharing, as it fosters connections and extends your influence. By actively participating in discussions and sharing valuable insights, you can strengthen relationships, expand your network, and establish yourself as a knowledgeable professional on the platform. Just remember that this isn’t an opinion based platform, it is more knowledge and factual based. If you want to voice your opinion, stay on Facebook.

4.       Explore LinkedIn’s advanced search features:

Take advantage of LinkedIn’s powerful search functionality to locate professionals, companies, or groups that align with your specific criteria. Utilise advanced search filters such as industry, location, job title, and keywords to refine your search results and uncover potential clients, partners, or job opportunities. By proactively searching for relevant connections, you can expand your network, build valuable relationships, and explore potential collaborations or career advancements. Make sure you personalise your outreach when talking to individuals or companies, as you want to create a connection with someone, not come across salesy.

LinkedIn also has features such as LinkedIn Events to promote and attend industry-related events, LinkedIn Live to host live video sessions, and LinkedIn Sales Navigator for more targeted prospecting and lead generation.

5.       Monitor analytics and adjust your strategy:

Regularly reviewing LinkedIn analytics is essential for optimising your presence on the platform. LinkedIn provides valuable insights into the performance of your posts, engagement levels, and audience demographics, allowing you to make data-driven decisions and refine your strategies.

Use the insights gained from LinkedIn analytics to optimise your content strategy, refine your posting schedule, and enhance your engagement tactics. Experiment with different types of content, such as articles, videos, or infographics, and track their performance to identify what resonates best with your audience. By consistently monitoring and adapting based on the analytics, you can maximize your impact on LinkedIn and effectively reach your target audience.

Keep in mind that on LinkedIn, the key to success lies in building meaningful relationships and delivering value to your network. Consistency, professionalism, and authenticity are the pillars that will contribute to your effective use of the platform. Stay away if you want to make opinions and waves, this a professional network tool and used only for knowledge base posts.

To explore a LinkedIn strategy or schedule a one-on-one call with our leader, reach out to Chrissy at chrissy@creativelittlesoul.com.au. She will be more than happy to assist you and provide guidance tailored to your specific needs.