social media

The Power of Micro influencers

You’ve heard the term influencer, but what does it mean when you hear the word ‘micro’ in front of it? Why is working with micro influencers of benefit and what do you need to know before you get started?

How to design and analyse survey data the smart way

Surveys are one of the most common research methods used by businesses to collect valuable data from both current and potential consumers. So why aren’t we using them often to survey our users and customers?

Check this article out on how to design and analyse survey data the smart way and how you can use it to be and do better.

Our final thoughts for the year

It’s our last message and correspondence from us before we close out the year. Take a look at what our founder has to say about what you should be working on, or how you can go about hitting the ground running in the new year.

What Is Reciprocity and Why Do We Need It In Marketing?

Are you marketing correctly to your audiences? Are you winning friends and influencing others? Are you persuasive without being immoral?

Check out this article from Nat, which will be a series in the coming months where we”ll discuss “The Psychology of Persuasion” the book by American Psychologist Robert Cialdini and why this work is highly acclaimed by the marketing and advertising world and what can we learn from it?