Skip to main content

Archives

What I Wish Every New Freelancer Knew Before Saying Yes to Everything

Starting out as a freelancer? It can be tempting to say yes to every opportunity, but that mindset can quickly lead to burnout. In this blog, Chrissy shares the lessons she wishes she’d learned…

From Friction to Flow: Why Better Systems Matter More Than More Software

Growth can be exciting — but behind the scenes, it can also create complexity, bottlenecks and unnecessary admin. In this blog, Liv sits down with Tim King, founder of REGRAVITY, to unpack why better…

Why AI Isn’t Your Design Solution

AI is a brilliant tool, but it shouldn’t be the face of your brand. If your marketing is starting to look like everyone else’s, it might be doing more harm than good. In this blog, Chrissy shares why…

SMS Marketing: The ROI You Can’t Ignore

If you’re not using SMS marketing yet, you’re seriously missing out. SMS is one of the highest-converting marketing channels available, and businesses that ignore it are leaving real revenue on the…

Why ‘Doing It All Yourself’ Is Holding Your Business Back

Running a business shouldn’t mean doing absolutely everything yourself. While wearing multiple hats might feel like the most cost-effective option, it can often be the biggest roadblock to growth.…

Why Hospitality Venues Should Be Thinking Like Event Brands

The venues winning today’s hospitality game aren’t treating events as extras anymore — they’re making them part of their identity. Whether it’s live music, themed nights, tastings or community…

Why Your Marketing Feels Harder Than It Used To

In this blog, we explore why marketing feels harder than ever — from algorithm shifts and content overload to the rise of AI and the pressure to constantly “keep up.” If your strategy feels…

The Instagram Mistake That Could Cost You Everything

Think your Instagram account is safe? Think again. From shadowbans and account restrictions to outdated growth tactics, there are more risks lurking behind the scenes than most business owners…

Inner Glow Overflow: Helping Women Redefine Success, Confidence & Abundance

At Creative Little Soul, we’re always inspired by stories that help people reconnect with who they truly are. In this blog, we chat with Inner Glow Coach Angie about her journey, her signature Inner…

New law changes in Australia on how you SMS, and what you need to know to be compliant by July 1

If you’ve been living under a rock, or just not in the loop, there are big new law changes happening in Australia on how you SMS. We’ve broken it down for you on what you need to know to be compliant…

Proving ROI: How to Show Marketing Is Actually Working

Marketing isn’t about looking busy—it’s about proving it’s actually working. We’re breaking down why vanity metrics don’t cut it, what businesses are getting wrong when it comes to tracking…

EOFY is Coming

EOFY isn’t just a spend-it-or-lose-it moment—it’s a chance to make your marketing actually work harder for you. In this blog, Chrissy breaks down where to focus your EOFY budget for real, long-term…

Campaign Fatigue Is Real. Here’s How to Fix It

If your campaigns are falling flat, it’s not bad luck, it’s fatigue. In this blog, we break down why your audience has tuned out — from repetitive messaging to constant “buy now” energy — and what to…

If Your Brand Feels Generic, This Is Why

If your brand feels a little forgettable, there’s a reason. In this blog, we unpack why playing it safe is killing your cut-through — from copy-paste captions to confusing aesthetic with actual…

DIY Marketing (and how to know it’s time to outsource)

DIY marketing will get you off the ground… but it won’t take you where you actually want to go. In this blog, we’re calling out the moments where scrappy turns into costly — from guessing what to…

Good Content, Zero Results? Here’s Why

Good content but no results? Yep, there’s a reason — and it’s probably not your content. In this blog, Chrissy breaks down the real issues. Think less “post and pray” and more strategic,…

Seeing Beyond the Scroll: A Conversation with Photographer Asher Milgate

In a world overflowing with constant visual content, what makes an image truly stop us in our tracks? In this blog, Liv sits down with photographer Asher Milgate to explore this question, unpacking…

Micro-Moments: Leveraging tiny interactions for big impact

Big marketing campaigns can be exciting, but the real power of brand growth often lives in the small, meaningful interactions that happen every day. Micro-moments — those tiny touchpoints across…

The Silent Power of Consistent Branding Across Every Digital Touchpoint

Your brand isn’t just what you say about your business — it’s what people feel when they experience it across every single platform. Consistent branding is the silent force that builds trust,…

From Set-and-Forget to Sales Machine: Automations That Work

Think your automations are working? If they’re just “Happy Birthday, here’s 10% off,” think again. At Creative Little Soul, we know the businesses crushing it right now aren’t set-and-forget—they’re…

The Brand Glow-Up Checklist: Signs It’s Time to Rebrand

A brand should feel like it belongs to the business it represents — not like something you outgrew two launches ago. In this blog, we’re breaking down the signs it might be time for a brand…

Threads Is Having a Moment

Thinking Threads is “just another app”? Think again. At Creative Little Soul, we’ve been on Threads since day one, and let’s just say… it’s different. More real, more conversational, and full of…

Your Website Called. It Needs Your Attention.

In this blog, we’re cutting to the chase: your website is still the MVP of your digital world. Social media is great—until the algorithm changes. Keep reading to see why a strategic, up-to-date…

Great Graphic Design: Your ticket to business growth

In this blog, we’re spilling the truth: good graphic design isn’t just decoration—it’s strategy. From building trust and recognition to stopping the scroll and selling the ticket, your visuals are…

Quiet Marketing: Why Trust Builds Faster Than Hype

Not every brand needs to shout to be heard. In this blog, we unpack why quiet marketing — consistency, clarity and trust — outperforms hype in 2026. If you’re over chasing viral moments, last-minute…

The Power of Community-Led Marketing

In a world of ads, promos and constant noise, community is what truly cuts through. In this blog, we explore the power of community-led marketing and how real connection, trust and authenticity turn…

Are Paid Ads Still Worth It in 2026?

Are paid ads still worth it — or just a fast way to burn budget? In this blog, Chrissy gives an honest, no-fluff breakdown of paid vs organic marketing in 2026, what actually drives growth, and where…

How to Measure Event Marketing Success Beyond Ticket Sales

Ticket sales are great (we love a full room), but they’re only part of the story. If you’re not tracking things like community buzz, email growth, press love and post-event vibes, you’re missing the…

Fresh Year, Fresh Focus

January is for easing in — February is where the real momentum begins. If 2026 is the year you want clarity, confidence and growth (without the burnout), now’s the time for a strategic reset. In this…

Struggling to Stage

The cost of living crisis is hitting the arts and events world hard — from hesitant audiences to rising production costs behind the scenes. This blog breaks down what’s really changing, where the…

The Truth Bomb No One Wants to Hear About Marketing

A no-fluff, slightly spicy truth bomb from Chrissy on why cutting marketing when things get tough is the worst move you can make. If you’ve ever blamed a quiet week, bad weather or “the economy” and…

5 Marketing Predictions for 2026

2026 is shaking up marketing, and it’s time to pivot smarter than ever. From AI becoming your back-end workhorse, to social platforms favouring search over virality, and email finally getting its…

2026 Marketing Reset

Marketing is changing fast, and Neil Patel’s SXSW 2025 insights made one thing clear: it’s time to unlearn the old playbook. In this blog, we break down what really matters for 2026 — from zero-click…

Ready to Be Heard? How Podcasting Can Amplify Your Business

Want to cut through the noise and actually be heard? Podcasting is one of the smartest ways to build credibility, connect with your audience, and share your story where people are actually…

Welcome to 2026!

Hello 2026! New year, fresh energy, and time to stop winging it. Chrissy’s kicking off the year with clarity, strategy, and zero burnout vibes — because doing all the things is so 2025. From smarter…

Your Festive Pep Talk (From Me to You)

If you’ve managed to sneak five minutes to read this, bravo – you deserve a medal (or at least a Prosecco). The festive chaos is real, but so is the opportunity.This one’s your little pep talk from…

From SXSW to CLS: Creativity That Converts

SXSW Sydney was a masterclass in creativity, community, and storytelling — and a reminder that the same principles powering great ideas also power great marketing. In this blog, I’m sharing the…

Your New Year’s Reset (But Make It Real)

If the whole “new year, new you” thing feels a little forced — you’re not alone. Your New Year’s Reset (But Make It Real) is about finding a fresh start that actually fits your flow, whether that’s…

Automations to Help Your Business While You’re on Break

The end of the year’s coming in hot — and while you’re juggling clients, Christmas chaos, and dreams of a beachside spritz, your business still needs to hum along nicely. That’s where automations…

Your End-of-Year Marketing Health Check: Stop Coasting, Start Fixing

End-of-year isn’t just for staff parties and sneaky early finishes — it’s the perfect time to audit your marketing. From your website and socials to emails, SMS, and customer experience, now’s the…

Are Hashtags Still a Thing in 2025? Let’s Set the Record Straight

Hashtags in 2025? Yep, they’re still a thing — just not the thing. Gone are the days of cramming your captions with #cool and #ilovethis. These days, it’s all about smart keywords, scroll-stopping…

Holiday Hustle?

Feeling the festive frenzy already? Don’t stress — we’ve got your back. From branding sparkle to inbox sanity and end-of-year events, our Holiday Hustle Checklist will help you stay on top of it all…

From Chaos to Sold-Out: The Anatomy of a Well-Planned Event

Sold-out events don’t happen by magic (or by slapping a flyer on Facebook and praying). They’re the love child of strategy, timing, killer design, and a whole lot of behind-the-scenes hustle. Want to…

Why AI Won’t Steal Your Job (But Your Refusal to Learn Might)

AI isn’t here to steal your job—it’s here to make the boring stuff faster, so you can focus on the creative, human side. The catch? If you refuse to learn, you’re the one at risk. Embrace AI, train…

Your End-of-Year & New Year Sales Roadmap

The countdown to chaos (and cashflow) is on. From Halloween through Valentine’s Day, the next few months are your business Olympics — and only the prepared make the podium. This blog is your no-fluff…

What is the Mentor Academy?

Mentorship can be a game-changer in the creative world, and the upcoming Mentor Academy is set to make that support more accessible than ever. Designed to guide creatives with practical tools and…

Why Tiktok Isn’t for Everyone

TikTok might be the hottest platform right now, but that doesn’t mean it’s right for every brand. Chasing trends that don’t align with your audience or voice can do more harm than good — think…

Tick-tock… time to lock in your festive marketing

The silly season sneaks up fast — and if you’re not planning your festive marketing now, you’re already on the back foot. From sold-out events to campaigns that actually cut through the December…

Pinterest Is Here To Help This Festive Season, Is Your Brand Ready?

Pinterest isn’t just for mood boards and DIY hacks anymore—it’s now one of the biggest intent-driven search engines out there. With 9.8 million Aussies scrolling (and scrolling slower than anywhere…

From Clubland to CLS

Some people climb the corporate ladder. Chrissy danced her way up it—in platforms, with a disco ball in tow. From raves and radio shows to running Australia’s biggest club nights, she spun her love…

The World Is Waking Up… Are You Telling Your “For Good” Story?

The world is waking up and travellers are paying attention. They don’t just want a holiday — they want to feel good about where they spend their time and money. That’s why your “for good” story…

Curating the Vibe: What Makes the Perfect Event?

In this blog, we’re pulling back the curtain on what really makes an event unforgettable—from the first spark of an idea to the last beat on the dance floor. It’s not luck, it’s intention, energy,…

Why partnering with a creative all-services agency is a game-changer for your business strategy

Trying to do it all in business can leave you stretched thin and stuck. That’s where a creative all-services agency comes in — offering the strategy, skills, and support to help your brand grow with…

Why NOW is the time to lock in your Christmas & NYE marketing

It might still be chilly outside, but now’s the time to turn up the heat on your Christmas and New Year’s Eve marketing. In this blog, we break down why early planning is the key to festive success —…

Meet the team: Liv

Say hello to Liv, our newest member of the CLS crew! With a creative spark and a love for all things events and entertainment, she’s already bringing fresh energy to the team. Read this blog to meet…

Working With a Marketing Agency: What to Expect and How to Get the Most Out of It

Thinking about teaming up with a marketing agency? Here’s what to expect—and how to get the most out of it. From deep-diving into your brand to crafting stand-out content and refining strategy…

Stop Posting Just to Post: How We Build Strategic Content That Actually Converts

We hear it all the time: “You just need to stay active on socials.” And sure, staying visible matters—but without strategy, you’re just shouting into the void. At Creative Little Soul, every post has…

Here’s What Happens When You Finally Let a Marketing Agency Take Over (Spoiler: You Breathe Again)

Still juggling late-night Canva sessions and outdated content plans? You’re not alone—but you are exhausted. This blog explores what really happens when you finally let a marketing agency (like us)…

Is Your Email List a Little… Dusty? Let’s Talk List Hygiene!

Is your email list feeling a little… stale? It might be time for a digital spring clean! In this blog, Chrissy dives into the magic of email list hygiene—think better open rates, inbox glory, and…

Not Sure Where to Start with Marketing? Here’s What I’d Do First (and Why You Should Call Us)

Not sure where to start with marketing? You’re not alone. In this blog, we break down five simple steps to help you clarify your brand, understand your audience, and build a strategy that actually…

The 3 Things I Look for When Auditing a Business’s Marketing—and Why They Matter More Than You Think

When it comes to marketing audits, most people expect us to start with ads, numbers, or follower counts. Spoiler: we don’t. The real gold is in the “simple” stuff that usually gets overlooked — think…

From Crickets to Booked Out: How We Helped a Local Brand Blow Up Online

This is the story of Niche Fruits — a small, passionate local business with a bold vision. From the start, they did everything right: cultivating vibrant produce, hand-packing each order with care,…

Aesthetic Isn’t Everything (Sorry, Not Sorry)

We love a pretty feed as much as the next content lover—but if your strategy ends at “looks cute,” we need to talk. Because while aesthetic has its place, it’s definitely not everything (sorry not…

Why You Still Need a Graphic Designer (Even if You Love Canva)

Let’s be honest—Canva is a total game-changer. It’s easy to use, packed with templates, and perfect for pulling together quick, good-looking designs. But while it’s a fantastic tool, it’s not a…

Meet the team: Milly Guo

We’re growing! Meet Milly Guo, our newest Junior Graphic Designer bringing fresh creativity and design flair to the CLS team. In this blog, Milly shares her journey, what inspires her, and what she’s…

Why You Should Ramp Up Your Marketing This Winter — Not Slow Down

Don’t hit snooze on your marketing this winter. While others go quiet, it’s your chance to stand out. The slower season is perfect for reconnecting with your audience, testing new ideas, and turning…

Quick Fixes to Instantly Improve Your Website or Insta Bio

Let’s face it — people make snap judgments. Whether they’re visiting your website or scrolling through your Instagram, you’ve got about three seconds to grab their attention. Your bio is your digital…

How to Tell if It’s Time to Rebrand (And What to Do About It)

Rebranding is a major step — and it often begins subtly. Maybe your logo no longer feels inspiring, or your website seems out of sync with who your business has become. If you’re starting to feel…

How to Manage Work While Travelling

What’s better than working from home? Working while traveling! Imagine exploring new places, experiencing different cultures, and still getting your job done (and getting paid). It might sound like…

Why Accountability Might Be the Missing Piece in Your Success Story(And why it needs to come from someone who knows how to hold you to a higher standard)

We talk a lot about strategy, planning, and goal setting, but what we don’t talk about enough is accountability — the discipline to follow through, the courage to own our actions, and the honesty to…

How to Attract Your First 100 Customers with Smart Marketing

Starting a business is no easy feat, but drawing in customers can be an even bigger challenge. With so many businesses already out there, getting noticed and making your brand stand out takes some…

From Tourism to Teamwork: My Journey from Client to CLS Crew Member

Life has a way of surprising us, and often, the most unexpected paths lead to incredible opportunities. For me, what began as a search for support during a tough period in my tourism business evolved…

5 Reasons You Should Never Stop Learning (Our Take-aways from the Mailchimp Fwd: Sydney Conference)

At Creative Little Soul, we’re passionate about lifelong learning. Why? Because we believe that growth should never stop—whether it’s personal development or building a successful business, both are…

Pinterest Predicts 2025: The Trends Shaping Your Marketing Strategy

Have you ever considered how Pinterest could revolutionise your marketing strategy? We recently attended the 2025 Pinterest Predicts webinar to uncover the latest trends that will shape social media…

90 Days on Threads: What I’ve Learned (And Why You Should Be Using It Too)

It’s been 90 days since I decided to test drive Threads as part of my personal entrepreneur brand, linked to my Instagram. What started as curiosity has turned into a consistent content…

3 Email Design Trends to Elevate Your Email Marketing in 2025

Email marketing remains one of the most effective ways for brands to connect with their audience, boost sales, and build lasting relationships. However, with increasingly crowded inboxes, capturing…

5 Reasons Your Social Media Engagement is Dropping (And How to Fix It!)

Your social media used to be buzzing with activity—likes, shares, and comments everywhere. Now? It feels like tumbleweeds are rolling through. ? Don’t worry if your engagement is slipping; you’re not…

Key marketing acronyms and terms blog

In the marketing world, acronyms are everywhere, designed to simplify communication. However, if you’re not familiar with their meanings, they can hinder your productivity. To help you out, I’ve put…

New Year, New Goals: Why I Love the Start of the Year

The start of a new year holds a special kind of magic—a fresh slate brimming with new opportunities, strategies, and ambitious goals. But for me, it’s more than just looking ahead; it’s also a time…

Top Marketing Tools for Small Business Owners

When it comes to using marketing tools, some will prove to be more beneficial than others. As a small business owner, you might not require all the high-end, expensive tools, but it’s helpful to know…

My 5 favourite things about working for CLS

These days, it’s all too common for people to feel dissatisfied with their jobs or view the daily commute as a burden. I often hear my friends talk about difficult coworkers, office conflicts, and…

The Best New Year Email Subject Lines to Boost Open Rates

The New Year is a great time to engage your audience! With people eager for fresh starts, New Year-themed email subject lines can spark interest and boost open rates. Let’s explore ideas for your…

How to Boost Your Social Media Presence in the New Year!

The New Year is a perfect time to revamp your social media strategy for growth. With the right approach, you can boost engagement, grow your followers, and enhance visibility. Ready to elevate your…