small business

Having a business slump. What you need to do LESS this year!

Have you ever woken up and realised that your business isn’t where you want it to be? Perhaps it’s a matter of your mindset or your overall approach, which is quite common, especially when transitioning into a new financial year. If you’re feeling a bit stuck and seeking some guidance, or if you’re simply curious to hear my insights, then keep on reading!

A Call to Action: The Top 5 Ways to Improve Your Customer Engagement

A call to action (CTA) is an essential element of any marketing strategy, as it encourages customers to take a specific action, such as making a purchase, subscribing to a newsletter, or following your business on social media. CTAs can help increase customer engagement and ultimately lead to higher conversions. Read more how Call to Actions can improve your engagement.

The Power of Micro influencers

You’ve heard the term influencer, but what does it mean when you hear the word ‘micro’ in front of it? Why is working with micro influencers of benefit and what do you need to know before you get started?