Blog

Aesthetic Isn’t Everything (Sorry, Not Sorry)

We love a pretty feed as much as the next content lover—but if your strategy ends at “looks cute,” we need to talk. Because while aesthetic has its place, it’s definitely not everything (sorry not sorry). In this blog, we unpack what really makes content tick—from thoughtful strategy to purpose-driven planning. Keep reading to find out how to make your marketing do more than just look good.

Why You Still Need a Graphic Designer (Even if You Love Canva) 

Let’s be honest—Canva is a total game-changer. It’s easy to use, packed with templates, and perfect for pulling together quick, good-looking designs. But while it’s a fantastic tool, it’s not a replacement for a professional graphic designer. If you’re serious about standing out and staying true to your brand, keep reading to discover why a designer is still essential.

Meet the team: Milly Guo

We’re growing! Meet Milly Guo, our newest Junior Graphic Designer bringing fresh creativity and design flair to the CLS team. In this blog, Milly shares her journey, what inspires her, and what she’s most excited about in her new role. Keep reading to get to know the newest face behind the magic.

Why You Should Ramp Up Your Marketing This Winter — Not Slow Down

Don’t hit snooze on your marketing this winter. While others go quiet, it’s your chance to stand out. The slower season is perfect for reconnecting with your audience, testing new ideas, and turning summer data into smart, targeted campaigns. In this blog, you’ll learn how to warm up your strategy with clever SMS marketing, irresistible winter offers, and more. Keep reading to turn cold months into hot opportunities.

Quick Fixes to Instantly Improve Your Website or Insta Bio

Let’s face it — people make snap judgments. Whether they’re visiting your website or scrolling through your Instagram, you’ve got about three seconds to grab their attention. Your bio is your digital first impression. If it’s dull, confusing, or all over the place… they’re gone.

How to Tell if It’s Time to Rebrand (And What to Do About It)

Rebranding is a major step — and it often begins subtly. Maybe your logo no longer feels inspiring, or your website seems out of sync with who your business has become. If you’re starting to feel like your brand isn’t reflecting your growth, you’re not alone — and your instincts are likely right. Read more to see what you can do about it…

How to Manage Work While Travelling

What’s better than working from home? Working while traveling! Imagine exploring new places, experiencing different cultures, and still getting your job done (and getting paid). It might sound like the dream—and it can be—but working remotely on the road comes with its own set of challenges. Keep reading for some helpful tips on how to stay productive and balanced while working abroad.

How to Attract Your First 100 Customers with Smart Marketing

Starting a business is no easy feat, but drawing in customers can be an even bigger challenge. With so many businesses already out there, getting noticed and making your brand stand out takes some strategy. While it’s definitely possible to grab attention, it can take a bit of creativity. If you’re looking for fresh ideas to boost your visibility, keep reading to discover how smarter marketing can help you attract new customers.