In the hustle of business, staying ahead is key. But managing marketing in-house can be tough with limited time and expertise. That’s where a marketing agency steps in. Our founder, Chrissy, with years of experience working with businesses, shares her insights on why teaming up with one could supercharge your business.
In an era dominated by AI and technology, preserving the human touch is crucial. As machines and algorithms advance, it’s important to find a balance between AI’s efficiency and the unique warmth of human connection. Read more for some insights
Introducing 210 Specialty Coffee: combining technology and artisan, they’ve created revolutionary ready-to-drink barista-made coffee shots. Just peel and pour; no equipment required. Bringing the cafe to wherever you are, without the machines or the fuss! Check out this interview with the Young Entrepreneur Jamie.
In today’s marketing landscape, traditional business practices blend seamlessly with entertainment. With the surge of social media and streaming platforms, marketing has morphed into a form of show business. Let’s discuss this further within this blog.
Opinion piece from our fearless leader Chrissy on a topic she believes is more crucial for your business than a mere rebranding: customer reviews. We’ve all scrolled through stars and comments, trying to gauge if a restaurant lives up to its hype or if those new sneakers are as comfy as claimed. But can we really trust these reviews, or are they just a battleground for the overly enthusiastic and always disgruntled? Let’s dive into the unpredictable world of customer reviews, where bias rules and common sense takes a backseat.
A strong work culture is vital for business success. Without a supportive environment, employees may feel undervalued, impacting productivity and satisfaction. If your business feels stagnant due to uninspired employees, you likely need strategies to enhance your work culture. You may need some strategies to help you build a better work culture, so keep reading.
Would you enjoy the freedom to travel frequently and to various destinations? What if you could do it without sacrificing your income? That’s the allure of the digital nomad lifestyle. If you’re interested in exploring more about this nomadic way of living, continue reading.
In 2024, influencer marketing continues to reshape global consumer choices. From celebrity endorsements to modern partnerships, the influence of trusted individuals is pivotal. Consumers now rely on favourite influencers for purchasing decisions. Explore the Evolution of Influencer Marketing in this blog, offering insights on seamlessly integrating influencers into your business strategy.
In the fast-paced digital realm, capturing consumer attention is an art. As a marketing company, we recognise the importance of micro-moments – brief, intent-rich interactions where consumers seek information or inspiration. These spontaneous instances, occurring throughout the day, offer opportunities for brands to connect as consumers turn to their devices for decisions, product searches, or inspiration.
As the holiday season fades, it’s time to refocus on business plans for the new year. This period offers a prime opportunity to reassess, strategize, and set the stage for growth. By learning from past experiences and embracing innovation, businesses can position themselves to maximise the opportunities that lie ahead in the coming year.
