Starting a business is no easy feat, but drawing in customers can be an even bigger challenge. With so many businesses already out there, getting noticed and making your brand stand out takes some strategy. While it’s definitely possible to grab attention, it can take a bit of creativity. If you’re looking for fresh ideas to boost your visibility, keep reading to discover how smarter marketing can help you attract new customers.
Life has a way of surprising us, and often, the most unexpected paths lead to incredible opportunities. For me, what began as a search for support during a tough period in my tourism business evolved into an amazing career with Creative Little Soul (CLS).
At Creative Little Soul, we’re passionate about lifelong learning. Why? Because we believe that growth should never stop—whether it’s personal development or building a successful business, both are equally vital. We recently attended the Mailchimp Fwd: Sydney conference, and it was an incredibly enlightening experience that reinforced the importance of continual growth, evolution, and curiosity.
Have you ever considered how Pinterest could revolutionise your marketing strategy? We recently attended the 2025 Pinterest Predicts webinar to uncover the latest trends that will shape social media this year…
It’s been 90 days since I decided to test drive Threads as part of my personal entrepreneur
Email marketing remains one of the most effective ways for brands to connect with their audience, boost sales, and build lasting relationships. However, with increasingly crowded inboxes, capturing attention takes more than just a strong subject line—it requires creative and engaging email design.
Your social media used to be buzzing with activity—likes, shares, and comments everywhere. Now? It feels like tumbleweeds are rolling through. ? Don’t worry if your engagement is slipping; you’re not alone. The best part? There’s a way to turn it around.
In the marketing world, acronyms are everywhere, designed to simplify communication. However, if you’re not familiar with their meanings, they can hinder your productivity. To help you out, I’ve put together a brief list of some of the most essential and commonly used marketing terms!
The start of a new year holds a special kind of magic—a fresh slate brimming with new opportunities, strategies, and ambitious goals. But for me, it’s more than just looking ahead; it’s also a time for reflection. I take a deep dive into the past year, analysing what worked, what didn’t, and what I want to improve as I map out my path forward.
When it comes to using marketing tools, some will prove to be more beneficial than others. As a small business owner, you might not require all the high-end, expensive tools, but it’s helpful to know that you have options available.
How to Attract Your First 100 Customers with Smart Marketing 
From Tourism to Teamwork: My Journey from Client to CLS Crew Member 
5 Reasons You Should Never Stop Learning (Our Take-aways from the Mailchimp Fwd: Sydney Conference) 
