Amanda Paterson

Unleashing the Potential of Email Newsletters: Why is this method effective?

Email marketing shines as a potent strategy for individuals and businesses, despite spam concerns. Unlike generic mass approaches, it’s personalised and targeted, fostering deeper connections with the audience, making it remarkably effective and valuable. If you aren’t doing it then you are losing more money than you think. Read more of why this is the most effective method?

What is Interruption Marketing? Pro’s and Con’s and the Examples.

Interruption marketing, as a method, involves the insertion of advertisements that disrupt users’ browsing or online video experience, demanding their attention. While this approach is widely utilised and can yield positive results, it can also be perceived as annoying and elicit a sense of frustration among consumers. Marketers continually strive to devise fresh ideas and strategies to make interruption marketing more impactful and engaging. Learn more about what interruption marketing is and how to implement this more effectively.

Leveraging Linkedin the effective way?

If you haven’t hopped on the LinkedIn bandwagon yet, it’s high time you did so. Did you know that LinkedIn, the social networking platform specifically designed for professionals, has been around longer than Facebook, Twitter, Snapchat, and Instagram? However, its importance has only grown over time. Read more about how leveraging LinkedIn can be beneficial to you and your business.