In the last few years, the rise of social media platforms like TikTok and Instagram has drastically changed the way we process, share and engage with information online. Video content has now become the most popular type of media and is consumed by most audiences across all platforms. With engagement rates for video at an all time high, it’s no surprise that REELs are taking the world by storm. REELs are a type of short form video content, originating from the structure of TikTok videos, where information can be shared in a visually appealing, fast paced and engaging way. Here are our top 4 things you need to know about REELs and how they can be the new way to reach your audience:
- The Basics
REELs in their simplest form are short videos that aim to share your message, product or brand story in a quick and engaging way. Each major social media platform now has its own form of REELs including Instagram, Facebook and YouTube, all of which follow a similar process for creating and uploading videos to your page. Some examples of content might be, uploading a video you’ve recorded at your venue of some behind the scenes content, sharing a new promotion or special offer, or sharing customer feedback and experience. Once you have your video there are plenty of ways to customize it and make it your own, such as with text, music, images and more. Our design team are the best at creating images, gifs and other content perfect for REELs, that are catered just for your business. Contact us for more information on how you can get started now.
- Adapt to Your Business
Like any form of content you share with your audience, the main purpose is to showcase what your business has to offer in the best way possible. This means being your authentic self and creating a lasting digital and physical relationship with your customers. Whilst REELs are a great way to jump on trends and try new and innovative ways to show off your business, it’s important to remember that you have to adapt these trends to fit your business’s personality. Some great ways to do this are by using the same design, branding and imaging you already use, and making content that caters specifically to your audience. Dancing cat videos are fun and all but showcasing your already successful products and services will likely be a much bigger hit with your audience!
- Share, Share, Share
Once your content is up and running, the best way to maximise the success of your REELs is to share, share, share. Similar to other types of media, REELs are a great way to create one piece of content and share this across all platforms with your various audiences. REELs can be made and shared across TikTok, Instagram, Facebook and YouTube, allowing you to reach wider audiences, and get more interaction out of them. Cross platform content is a great asset that allows you to cater to more than one audience, and use the various platforms to easily reach different demographics. Through sharing your REELs across all platforms, things like events or promotions can be shared more times by more people, allowing higher engagement with your business and your services.
- Analyse and Review
Whilst REELs are a great way to share content about your business and its current promotions, another great feature of REELs is its ability to capture engagement readings and statistics. A review from Social Indicator revealed that in 2022, reach rate for REELs posted from accounts of less than 5,000 followers was over 39%, compared to still images at just 10%. From this study it was also seen that REELs had the highest number of engagement across all types of posts, meaning more likes, shares and comments. When posting a REEL you can easily see your own business’ analytics, indicating who viewed your video and engaged with it. This makes it easier for you to tailor your next REEL to your audience, and see what types of content is sticking with them.
As social media continues to grow, new ways to share and engage with your audience are constantly developing. REELs are the latest, most efficient way to share short-form video content and have been proven to reach wider audiences than ever before. If there was ever a time to get stuck into something new, it’s now with REELs: the new and most effective way to reach your audience.
Contact us today about how you can grow your business’s digital assets.