Whether you are a business owner, marketer, writer or tech enthusiast, you need to be on top of the latest trends and adjust to the ever-changing digital landscape. New social media networks are introduced constantly and while some thrive and some fail, one platform remains consistent in the online space; blogging. If you don’t have a blog for your brand, we’re here to tell you why you should. While many business owners argue that blog curation and writing is too time consuming, a well-populated and managed blog accounts for countless benefits. Glance your eyes over the following examples of why curating blog content is good for your brand and why you should start blogging today.
Drive traffic to your website
Blogging has been described as “gift content” and is the online version of handing out a sample. Your website is the first way to attract your audience and while website aesthetics matter, your words are just as important, if not more. The more pages you publish on your website, the more search terms will appear in a Google search. Use the right keywords for your brand and you will attract organic web traffic to your site. Using keywords in your web is also a great SEO strategy, helping to increase your visibility in search engines. Publish blog content with on-topic, insightful content and you may attract super valuable links from external websites to yours too, which in turn increases your overall website ranking.
Demonstrate your skills and expertise
A strong blogging voice raises your brand profile and demonstrates your industry expertise. Blogging allows you to inform your audience of any changes to your services or product. Your blog can also be used as a platform to raise and discuss social and ethical issues within your niche, further contributing to your overall brand presence. When you use your blog to grow your influence and become an expert in your field, you are building the trust of your target audience, which in turn boosts sales.
Show your audience that your business is alive and well
Publish regular blog content to show your audience that your brand is alive. When a potential visitor clicks on your website and sees a sparsely populated blog with months in-between posts, they may not feel as confident about your business vs a competitor who publishes fresh, engaging content. Aim to publish blog posts consistently to reinforce your brand’s voice and give your audience a reason to engage with your business.
Are you ready to lift your blogging game?
If you are ready to take your business blog to the next level, but you’re not too sure how to curate your blog content, get in touch with us now and let us help you and send us an enquiry now!