I have a long spanning career and connection with the Hospitality industry, and a number (if not nearly all but a small handful) are restaurants, bars, nightclubs, cafes and sit somewhere in the entertainment and food and beverage sector. We love it, we work those crazy hours, we live it!!
When I started Creative Little Soul I identified that there was a real lack of accessible support and services to aid and assist stand alone and small to medium sized businesses. Not everyone could afford to employ someone full time in a marketing, digital and social role, and the owner operators either didn’t have the skills or know how how to strategise, create and then deploy a successful marketing plan and campaign.
Venue managers and licensees where busy on the floor, dealing with operations (as their role was created for) and they had little interest at all or often the skill set to be able to do it all. Even here at Creative Little Soul we’ve a team and while many wear different hats, we’ve hand picked team member who are skilled in specific areas – as well as having a background in hospitality too.
Many other agencies we found venues had worked with in the past too, just didn’t get them. Having been on the floor, slung cocktails, poured over P &L’s and having ran events, we got it!! Over the years our client base has grown and we’ve worked with award winning venues not only within Australia but all over the world. When the restaurant industry was impacted by COVID-19, so were we, but we kept fighting along with them and continue to do so.
One of our secret weapons (if you will) and tool and resource we use in business here at CLS are our 12 marketing calendars and planners. We have already released two which are up and available online, but knowing what we know about the hospitality sector, we established they needed their own version, where we could really go into detail and provide the tools and resources for them to get excited and motivated in creating offers and promos to help their businesses. We get that venues and people in our home sector need help, and rather than sell this product when people don’t have disposable income, yet need more help than ever with marketing and comms (umm we’re the people that get the people to you to dine, buy and book) we’re giving away for FREE (yep zero dolleroos) a made for Hospitality 6 month planner.
All you need to do is fill out the form here and our beautiful and easy to use and helpful calendar will be emailed to you. There’s no catch, we won’t spam you and really it’s about giving you the skills and knowledge to put a few key and calculated posts up, to leverage ideas and options already out there and together our industry can come back from what can only be described as a super shit time.
Feel free to share this link and asset with anyone you know in the food, beverage, clubs, restaurants, bars and nightclub industry. They are sure to find something there. We’ve also plenty of free articles and blogs on our main site too, so be sure to check that out too!
Good luck, go forth and really just think of this as your digital and marketing mise en place!