In the marketing world, acronyms are everywhere, designed to simplify communication. However, if you’re not familiar with their meanings, they can hinder your productivity. To help you out, I’ve put together a brief list of some of the most essential and commonly used marketing terms!
The start of a new year holds a special kind of magic—a fresh slate brimming with new opportunities, strategies, and ambitious goals. But for me, it’s more than just looking ahead; it’s also a time for reflection. I take a deep dive into the past year, analysing what worked, what didn’t, and what I want to improve as I map out my path forward.
When it comes to using marketing tools, some will prove to be more beneficial than others. As a small business owner, you might not require all the high-end, expensive tools, but it’s helpful to know that you have options available.
These days, it’s all too common for people to feel dissatisfied with their jobs or view the daily commute as a burden. I often hear my friends talk about difficult coworkers, office conflicts, and transportation issues that add to their stress. Although I understand their frustrations, I’m lucky not to face these challenges in my position at CLS.
If you’re reading this post, you’ve almost made it through the bustling holiday season. With all the festivities and end-of-year rush, it’s a time filled with both excitement and challenge. We hope you’ve got something fun planned for the holidays to recharge and celebrate. And if you’re among those powering through the season, keeping things running for everyone else, we salute your hard work and dedication!
Let’s discuss why email marketing should be your small business’s best friend. You might be wondering, “Email? Isn’t that a bit outdated?” The truth is, email marketing remains one of the most effective tools in your digital marketing arsenal.
In 2024, influencer marketing continues to reshape global consumer choices. From celebrity endorsements to modern partnerships, the influence of trusted individuals is pivotal. Consumers now rely on favourite influencers for purchasing decisions. Explore the Evolution of Influencer Marketing in this blog, offering insights on seamlessly integrating influencers into your business strategy.
In the fast-paced digital realm, capturing consumer attention is an art. As a marketing company, we recognise the importance of micro-moments – brief, intent-rich interactions where consumers seek information or inspiration. These spontaneous instances, occurring throughout the day, offer opportunities for brands to connect as consumers turn to their devices for decisions, product searches, or inspiration.
In the ever-changing digital landscape, it’s vital for businesses and marketers to stay ahead and effectively engage their audience. Let’s look forward to 2024 and delve into the trends and forecasts that will influence digital marketing and social media strategies in the upcoming year.
Whether you have a fondness for them or find them less appealing, emojis have undeniably evolved into a crucial instrument for upholding a professional demeanour when interacting with your audience.
