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Opinion Piece – The Bias of Customer Reviews: A Love-Hate Relationship. 

Opinion piece from our fearless leader Chrissy on a topic she believes is more crucial for your business than a mere rebranding: customer reviews. We’ve all scrolled through stars and comments, trying to gauge if a restaurant lives up to its hype or if those new sneakers are as comfy as claimed. But can we really trust these reviews, or are they just a battleground for the overly enthusiastic and always disgruntled? Let’s dive into the unpredictable world of customer reviews, where bias rules and common sense takes a backseat.

By Chrissy Symeonakis / April 9, 2024
Blog

Strategies for building a strong company culture

A strong work culture is vital for business success. Without a supportive environment, employees may feel undervalued, impacting productivity and satisfaction. If your business feels stagnant due to uninspired employees, you likely need strategies to enhance your work culture. You may need some strategies to help you build a better work culture, so keep reading.

By Brianna Aaron / April 3, 2024
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The Power of Micro-Moments: Capturing Consumer Attention Instantly

In the fast-paced digital realm, capturing consumer attention is an art. As a marketing company, we recognise the importance of micro-moments – brief, intent-rich interactions where consumers seek information or inspiration. These spontaneous instances, occurring throughout the day, offer opportunities for brands to connect as consumers turn to their devices for decisions, product searches, or inspiration.

By Adele Wright / February 28, 2024
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Unleashing Your Business Potential in the New Year.

As the holiday season fades, it’s time to refocus on business plans for the new year. This period offers a prime opportunity to reassess, strategize, and set the stage for growth. By learning from past experiences and embracing innovation, businesses can position themselves to maximise the opportunities that lie ahead in the coming year.

By Amanda Paterson / February 20, 2024
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Neuromarketing: Hacking the Customer Brain

Neuromarketing blends neuroscience and marketing, analyzing brain responses to refine strategies. It uncovers subconscious influences on consumer decisions, enhancing the effectiveness of marketing campaigns. Now why you should do it? Read for more.

By Adele Wright / February 7, 2024
Blog

Embracing a Brighter Future: Ethical and Sustainable Marketing Practices

In today’s fast-paced world, ethical and sustainable marketing has gained prominence as consumers prioritize eco-conscious and socially responsible choices. Businesses must adapt, aligning marketing strategies with these values. This article explores the significance, benefits, and actionable insights for businesses seeking to make a positive impact.

By Adele Wright / January 10, 2024