In the fast-paced digital realm, capturing consumer attention is an art. As a marketing company, we recognise the importance of micro-moments – brief, intent-rich interactions where consumers seek information or inspiration. These spontaneous instances, occurring throughout the day, offer opportunities for brands to connect as consumers turn to their devices for decisions, product searches, or inspiration.
In the dynamic business world, challenges are common. As a business coach, I’ve seen many turn these obstacles into opportunities through “Business Alchemy.” In this blog, I’ll share insights on using alchemy to transform hurdles into stepping stones for success.
In today’s fast-paced, tech-centric world, customer service can sometimes lose its personal touch and warmth. It’s crucial to revive traditional customer service values and understand why they are needed. Let’s reflect on the evolution of customer service and where it stands today.
Whether you have a fondness for them or find them less appealing, emojis have undeniably evolved into a crucial instrument for upholding a professional demeanour when interacting with your audience.
As you glance at your inbox, what sparks your curiosity to open an email? Is it a genuine interest in the product or a clever marketing approach? If you’re someone crafting sales emails and eager to captivate your recipients, then this is the blog for you.
Christmas is just around the corner and there’s no time to spare when it comes to crafting a successful marketing and sales strategy. Here’s what you need to know.
Interruption marketing, as a method, involves the insertion of advertisements that disrupt users’ browsing or online video experience, demanding their attention. While this approach is widely utilised and can yield positive results, it can also be perceived as annoying and elicit a sense of frustration among consumers. Marketers continually strive to devise fresh ideas and strategies to make interruption marketing more impactful and engaging. Learn more about what interruption marketing is and how to implement this more effectively.
Have you ever been deterred from starting a business due to perceived challenges? Contrary to popular belief, initiating your own venture is not as daunting as it may seem. Follow these steps to embark on your entrepreneurial journey.
You’re reading one right now, but what is a blog, why is it important and what value can it add to your business? Read on.
Marketing and branding. So, what’s the difference. In this article we’ll break it down for you and the reason why you need both.
