Influencer marketing

The Evolution of Influencer Marketing: What’s Next?

In 2024, influencer marketing continues to reshape global consumer choices. From celebrity endorsements to modern partnerships, the influence of trusted individuals is pivotal. Consumers now rely on favourite influencers for purchasing decisions. Explore the Evolution of Influencer Marketing in this blog, offering insights on seamlessly integrating influencers into your business strategy.

The Power of Micro influencers

You’ve heard the term influencer, but what does it mean when you hear the word ‘micro’ in front of it? Why is working with micro influencers of benefit and what do you need to know before you get started?