business advice

Opinion Piece – The Bias of Customer Reviews: A Love-Hate Relationship. 

Opinion piece from our fearless leader Chrissy on a topic she believes is more crucial for your business than a mere rebranding: customer reviews. We’ve all scrolled through stars and comments, trying to gauge if a restaurant lives up to its hype or if those new sneakers are as comfy as claimed. But can we really trust these reviews, or are they just a battleground for the overly enthusiastic and always disgruntled? Let’s dive into the unpredictable world of customer reviews, where bias rules and common sense takes a backseat.

Strategies for building a strong company culture

A strong work culture is vital for business success. Without a supportive environment, employees may feel undervalued, impacting productivity and satisfaction. If your business feels stagnant due to uninspired employees, you likely need strategies to enhance your work culture. You may need some strategies to help you build a better work culture, so keep reading.

Unleashing Your Business Potential in the New Year.

As the holiday season fades, it’s time to refocus on business plans for the new year. This period offers a prime opportunity to reassess, strategize, and set the stage for growth. By learning from past experiences and embracing innovation, businesses can position themselves to maximise the opportunities that lie ahead in the coming year.

The Power of Community for Business Growth

In recent years, the business world has undergone a significant transformation. The emergence of community as a formidable force has redefined the landscape. Today’s businesses go beyond transactions, emphasising the importance of building connections, nurturing loyalty, and creating a sense of belonging among customers and like-minded entrepreneurs. See how the power of community is needed for business growth.

The significance of being a parent and the lessons that can be applied for success in business

While you might think parenthood doesn’t relate to you if you’re not a parent, its valuable lessons can apply to anyone. Amanda Paterson, one of our account managers has 19 years in marketing and a mum of two, she found that parenting offers profound insights in integrity and love, enriching both personal and professional life. This blog explores these lessons for business success.