Natalie Thomson

The Principles of Persuasion #3: Scarcity

We dive back into the 7 principles of Persuasion, with Scarcity coming in at number 3. But what does this mean and how do you use it to your advantage? Check this article out from Natalie, detailing Scarcity and how you can use it to your advantage.

Meet the Team: Olivia Modellino

As the Creative Little Soul team continues to expand, we want you to know who is behind the brand, and helping you to slay, every day! Today we sit down with CLS brand spanking new Intern, Olivia.

Meet the team: Adele Wright

As our business grows we always want to ensure we’ve the right team on hand to take care of our clients. We’ve gone thru a little and very welcome growth spurt here recently at Creative Little Soul, which means new homies. Let us introduce you to Marketing and Social Media all rounder and sSelf-Appointed Team Hype Girl Adele Wright.

What Is Reciprocity and Why Do We Need It In Marketing?

Are you marketing correctly to your audiences? Are you winning friends and influencing others? Are you persuasive without being immoral?

Check out this article from Nat, which will be a series in the coming months where we”ll discuss “The Psychology of Persuasion” the book by American Psychologist Robert Cialdini and why this work is highly acclaimed by the marketing and advertising world and what can we learn from it?