Pinterest Predicts 2025: The Trends Shaping Your Marketing Strategy

Have you ever thought about how Pinterest could be a game-changer for your marketing strategy? We recently tuned into the 2025 Pinterest Predicts webinar to get the inside scoop on trends set to shape social media this year. Some of them are surprising, but they’re all backed by data—and they offer a huge opportunity to connect with your audience in fresh, creative ways. Keep reading to find out how you can use Pinterest Predicts 2025 to elevate your brand and stay ahead of the competition.

The Power of Pinterest

In today’s fast-moving digital world, keeping up with trends isn’t just smart—it’s essential. Pinterest Predicts 2025 gives businesses a powerful advantage by highlighting emerging consumer interests before they explode into the mainstream. Using billions of data points and visual search technology, Pinterest identifies trends with remarkable accuracy. And unlike fleeting social media fads, Pinterest trends have serious staying power—eight out of ten trends predicted for 2024 continued growing in searches, saves, and shopping throughout the year. That means brands can confidently integrate these trends into their marketing strategies, knowing they’re investing in ideas with real influence.

By tapping into Pinterest Predicts 2025, your business can create content, products, and branding that align with what people are actively searching for—giving you a head start on what’s next.

The Trends

Here are the 2025 trends to watch—and how you can incorporate them into your marketing and brand activations:

Cherry Coded – Dark, sweet, and bold—cherry-inspired aesthetics will be everywhere in beauty, fashion, and food. Think cherry-infused cocktails, deep red colour palettes, and rich, moody branding.

Castle Core – Medieval grandeur is back in a big way, from gothic fashion to castle-inspired home decor. Think Victorian silhouettes, lace fabrics, gothic designs, and history-themed activations.

Terra Futerra – Sustainability meets style as Gen Z and Boomers embrace eco-conscious living. Think upcycled collections, sustainable fashion, green-thumb gardening aesthetics, and immersive outdoor experiences.

Sea Witchery – Moody, mystical, and mermaid-inspired aesthetics are making waves. Think siren-inspired beauty and fashion, beachside retreats, and enchanting, otherworldly visual campaigns.

Mix & Maximalist – More is more in 2025! Layering bold patterns, textures, and colours takes center stage. Think eclectic interior styling, vibrant table settings, and energetic, playful aesthetics tailored to your brand.

Fisherman Aesthetic – A relaxed, maritime vibe is influencing fashion, home decor, and lifestyle choices. Think nautical stripes, oceanic motifs, and seafaring-inspired designs.

Rococo Revival – Opulence and elegance return with Rococo-inspired aesthetics in fashion, beauty, and dining. Think soft, feminine tones, extravagant event styling, and period-inspired immersive experiences.

Nesting Parties – The modern baby shower is evolving into a celebration of new parents. Think practical gifting (like gift cards and registries), relatable parenthood content, and community-driven events.

Peak Travel – Adventure seekers are heading for the mountains instead of the cities. Think winter getaways, high-altitude escapes, adventure-focused travel incentives, and outdoor brand experiences.

How to Activate Pinterest Trends for Your Business

Pinterest trends aren’t just about inspiration—they’re about action. Here’s how you can integrate them into your marketing strategy:

• Choose the Right Trends: Not every trend will fit your brand, so focus on the ones that align with your audience and products.
• Put Your Own Spin on It: Adapt a trend to your brand’s unique voice and offerings.
• Target Smartly: Use Pinterest’s ad tools to connect with the right consumers at the right time.
• Bring Trends into the Real World: Incorporate trending aesthetics into your packaging, physical spaces, and events.
• Align Product Launches with Trends: Use trends as inspiration for new product drops and seasonal campaigns.
• Own a Trend: Brands can become official trend sponsors, unlocking exclusive marketing perks and Pinterest-backed co-marketing opportunities.

If you’re serious about taking your marketing to the next level, Pinterest Predicts 2025 is full of opportunities waiting to be tapped. Whether you’re a fashion brand embracing Rococo Revival, a restaurant experimenting with maximalist menus, or a travel company promoting off-the-grid adventures, getting ahead of these trends can set you up for long-term success.

Let’s Make Pinterest Work for You

Want to make the most of Pinterest trends? Whether you’re looking to refine your Pinterest strategy or start fresh on the platform, our team at CLS is here to help. Book a chat with Chrissy today at chrissy@creativelittlesoul.com.au and let’s get started!