How to Attract Your First 100 Customers with Smart Marketing

Starting a business is challenging, but attracting customers can be even more of a task. It is a little tricky getting your name out there and standing out amongst the multitude of businesses already operating. Of course it’s not impossible to get eyes on you, but if you need a little inspiration then keep reading to learn how you can attract new customers with smarter marketing.

Creating an irresistible offer

When it comes time to attract your first customers, the best way to entice them is with an epic deal or offer. Make it something that seems almost too good to be true, but don’t take it too far or prospective customers might think it’s a scam. This offer could be; 20% off discount code or a buy 1 get 1 free/ 2 for the price of 1, or buy 1 get 1 50% off, or 30 day money back guarantee etc. You can even trial a few different offers to see which one sticks the most. The one thing to be wary of is an offer that your new business can’t sustain. You don’t want to be majorly losing money to support these offers. 

Using social media and local networking

Social media is quite a powerful tool these days, especially when it comes to selling and promoting. Being able to utilise these features across various platforms will do wonders for your exposure. It is also a fruitful idea to reach out to influencers. You can reach out to smaller creators as well as bigger names with the offer of free product/service in exchange for promotion. You’d be surprised how effective these influencers are at selling your products. You can also reach out to complimentary brands, meaning brands that are similar to yours but don’t sell the same things. Doing a product swap and review is a great way to get interested eyes on your business. 

Running referral and loyalty programs

Loyalty programs are super useful to get your customers coming back for more. Whether you send them a discount code after their purchase or on their birthday,  you offer a free item after they buy 5 e.g a coffee card, whatever it may be – your customers will love you for it! Referral programs are great too as it means your business will get exposure. Discounts for referring others is almost always successful as who doesn’t love a deal! 

Leveraging email marketing

Of course I am going to suggest email marketing, are you surprised? Email marketing is the perfect way to communicate with your customers and clients. It also means you have a readily available database of interested parties, so why not use that to generate some sales? Sending direct marketing to customers also means you can look at data and see how interested those customers are. It is also a great way to make sure your customers/clients are in the know with any new developments in your business. If you need some help in this department, reach out and lets have a chat!