There’s something magical about the beginning of a new year. It’s a blank slate filled with fresh opportunities, new strategies, and ambitious goals. For me, it’s not just about moving forward—it’s also a time to reflect on the past year. I dive deep into what worked, what didn’t, and what I want to change as I plan for the future.
Every January, I map out marketing plans and business strategies for all of my brands and companies. But it’s not just about work—I also take this time to set personal goals and figure out what I want to achieve in my own life.
This year feels particularly special because, after a few challenging years with my MS treatments, things are finally looking up. If my upcoming MRI is clear, it will mean my MS is in a remitting stage. That would mean no medication for the next few years and only seeing my neurologist if something new arises.
Of course, MS doesn’t just disappear. My old symptoms, like blindness and muscle weakness, won’t return, but I’m focused on doing everything I can to help my body perform at its best. And that’s just one part of what’s making this year feel so full of promise.
Big Plans on the Horizon
This year, I’m incredibly excited to finally finish my book, Beyond the Mirror Ball. It’s so much more than just a book—it’s a project that’s been close to my heart for a long time, and I can’t wait to share it with all of you.
But that’s just the beginning. We’re working on some amazing events this year, from small in-venue activations to the massive Yia Sou Greek Festival in Adelaide, which draws in 20,000 people a day! Our team is diving into everything from menus and cookbooks to club events and beyond. We love the variety of tasks we get to tackle, and we’re also committed to continuous learning, with lots of training on the agenda.
Why I’ll Always Preach Email Marketing
One thing I’ll never stop championing is email marketing. The results we see for our clients (and our own business) are undeniable. Over Christmas, we helped one small business generate $20K in gift voucher sales in just two weeks. For an e-commerce brand, a single email campaign brought in 100 orders in under 1. 5 hours. And for the second year in a row, we’ve had the privilege of marketing and promoting a 5,000-person boutique music festival. We’re already signed on to do it next year again too.
These are just a few examples, but they highlight why I’m so passionate about what we do. I honestly can’t imagine going back to work for someone else. After nearly 12 years of Creative Little Soul, I’ve gotten used to not commuting—and let’s be real, I’m not giving up my no-shoes lifestyle anytime soon! ?
Let’s Work Together!
We do have a few spots available for upcoming projects, but since we work months in advance to ensure maximum lead time and exposure, you’ll want to get in touch soon if you’re interested. I’m already booked for Summer 2026 and NYE events, so when I say people book us well in advance, I’m not just tooting my own horn.
And speaking of planning ahead—one of my biggest passions is travel! I’m always looking for an excuse to visit my babies in Geelong, catch up with my brother at his restaurant, or head to the Riverland (especially in winter!). I love exploring other capitals too. If you’re interested in meeting face-to-face for coaching, would like me to speak at an event, or mentor your management team, get in touch. I’ve got a passport and I’m ready to use it! ??
If you’re ready to chat about how we can support your business or work together on an upcoming project, reach out! Let’s make this year your most successful yet.
P.S. Did I mention I love my job? ?
Chrissy