The New Year brings new opportunities, one such opportunity being positive growth in your social media channels. But how can you achieve this? Well, by revamping your social media strategy, of course! With the right approach, you will see increased engagement, growth in follower count, and improved visibility across all platforms. So, if this sounds like something your business would benefit from, keep reading and discover some tips on boosting your social media presence.
1. Set Clear Goals and KPIs
- Begin by thinking about what success looks like for you. Do you want more followers, better engagement, and increased site traffic? Whatever it may be, make sure it is a SMART goal (specific, measurable, attainable, relevant, and time-bound)
- Figure out which KPIs matter most to you. Is it likes, shares, comments, ctr, conversion or others? Whichever you decide, be sure to track them regularly.
2. Refresh Your Content Strategy
- 2025 will be the perfect time to analyse what worked and what didn’t in 2024. Look at your analytics and see what content yielded the most engagement.
- Create/Update your content calendar and ensure it includes mixed media i.e a combination of videos, images, and user-generated content.
- If you haven’t tried them already – try new content creation in the form of TikToks or LinkedIn stories.
3. Engage with Your Audience
- We often need to remember that engagement goes both ways. For 2025, make it a priority to reply to comments, direct messages, and mentions. You can show extra appreciation to your loyal followers, encouraging them to share your brand with others.
- Encourage engagement by posting interactive content like quizzes, polls, Q&A, and giveaways. Your audience will feel more connected with your content, and thus engagement will increase.
4. Collaborate with Influencers and like-minded brands
- It is clear by now that influencer marketing is one of the most effective tools for expanding reach. Find influencers that align with your brand and values, and see how quickly their audience becomes part of yours.
- A partnership with a brand like yours may seem like a bad idea, but it can expose you to new audiences that are already interested! Co-hosting a giveaway or using a share-for-share approach will bring new customers and get your social media attention.
5. Use Paid Advertising
- There is only so much organic reach you can settle for, especially on platforms like Facebook & Instagram. So, it is wise to invest in paid advertising or boosting a high-quality piece of content. This will both amplify your message & allow it to reach new targeted demographics.
- Use the New Year to your advantage and create seasonal ad campaigns focusing on ‘fresh starts’, ‘new goals’, ‘new beginnings’ etc. These ads draw attention to your content and will boost your engagement.
6. Schedule Regular Posting and Be Consistent
- Consistency is key to building a strong social media presence. Create a content calendar that will assist you in maintaining a regular posting schedule.
- META allows you to schedule content, so don’t forget to utilise it.
If this info seems a little overwhelming for you, contact us! CLS has numerous packages to help increase your brand’s visibility and take some of the work off your plate. So don’t waste another minute; reach out now!