Modern business definition and landscape have changed over the last few years, and the concept of community has emerged as a remarkable force. This is not the old way of networking, as you may be thinking; I do that. No, today, businesses are not just about transactions; they are about building connections, fostering loyalty, and creating a sense of belonging among customers and other like-minded business owners. The days are gone of being competitive with your competition and comparing yourself to how you can be better than them. This concept is about partnering and being involved together to help each other succeed. The term can also be called “strategic partners”. This is where the power of community comes into play, and its impact on business growth is unquestionable.
Let’s explore what community really does to your business growth, and why it is needed.
Community-Building in the Digital Age
The ways in which businesses connect with their customers have changed dramatically. Social media platforms, online forums, and specialised communities provide avenues for businesses to engage with their audience on a personal level. By actively participating in these spaces, companies can create a sense of community around their brand. Additionally, if you sell a product online, you are giving away your assets for a cost, which means that your competition can also purchase it for their own gain. But it isn’t about my competition now knowing my product and copy; it is about leveraging your knowledge into a community of loyal customers as well as providing a service where you can make money. I know the concept can sound crazy, but this community aspect isn’t about yourself anymore and more about the concept of “a village can raise a child”. So although you may feel like your competition can do the same, it is more about what you can offer the world on-going. Knowledge is power; use it wisely.
Feedback and Criticism.
Communities also serve as valuable sources of feedback. Yes, feedback and criticism are what you need to succeed. By listening to their community members, businesses gain insights into what their customers truly want and need. Companies that actively involve their community in product development and improvement are more likely to create offerings that resonate with their target audience and create loyalty. If you can’t take feedback, then don’t expect to succeed.
Community = Advocates
Communities can be a lifeline for customer support. When community members help each other troubleshoot issues or share their positive experiences, it not only reduces the burden on customer service teams but also turns customers into advocates. For example, the Aldi Facebook group has numerous people complaining about the products, but the community puts them at ease or provides them with a solution, which in turn still leaves Aldi with a positive reputation.
They become powerful and unknown to you, your secret brand ambassadors, spreading the word about your business far and wide with positive outcomes. This can also be seen with chat groups like Clubhouse. Most of the time, when you are part of a community, you will find that you need your like-minded peers to help with good feedback and referrals based on their knowledge of you. If you don’t have a community for business and a community for personal reasons, you are missing out on this potential.
In conclusion, the power of community for business growth cannot be overstated. In an era where customers seek meaningful connections, community-building offers a unique and potent strategy. By nurturing trust, fostering loyalty, and actively involving customers in your brand’s journey, you can tap into the incredible potential that community-driven business growth offers. Embrace the power of community and watch your business thrive in ways you never thought possible.
If you are looking for advice about this or would like to join the numerous communities that Creative Little Soul is a part of, please email Chrissy at chrissy@creativelittlesoul.com.au.