Email marketing stands out as an incredibly effective and valuable marketing strategy for both individuals and businesses. You might wonder how that’s possible, considering the potential spam factor in your inbox. These concerns are entirely valid. However, it’s crucial to understand that email marketing is not like traditional mass marketing approaches. It’s a highly personalised and targeted method that allows businesses to connect with their audience on a deeper level.
While social media and outdoor signage have their merits, they lack the depth of personalisation that email marketing offers. Email campaigns can be tailored specifically to each recipient’s interests, preferences, and behaviours. This level of customisation means that your audience is more likely to engage with your brand and make informed choices through email marketing compared to other marketing methods.
So, despite the clutter in your inbox, email marketing’s ability to deliver relevant content and personalised messages makes it a powerful tool for building lasting relationships with your audience and driving meaningful engagement.
Let’s explain more:
Direct and Personal Communication:
Email allows you to communicate directly with your audience. It is a one-on-one channel, giving you the opportunity to connect with your subscribers on a personal level. All email marketing platforms have a tag function, which allows the users to be broken into a segment for direct messages to them. It means that if I had a database for families, and I just wanted to target the parent of the group, I can ensure that the tag will effectively select this and then allow for the communication messages to only be what parents needed to see.
Another example is birthdays. How nice is it to receive a birthday message on my birthday from my favourite restaurant or pub, but the beauty of it is that you offer advice about functions or maybe a free drink if you come in.
High ROI (Return on Investment):
Email marketing consistently delivers a high return on investment compared to other marketing channels, and the cost is lower than other channels. Now you could argue that social media is free, yes but to obtain the same level of ROI to email marketing, you need to pay for ads and not on the cheaper end either.
The conversion rate for email campaigns typically ranges from 2% to 5% upon campaign sent, depending on the industry and the effectiveness of the campaign. So it would mean that on average you will receive about 50 conversions based on a 1000 email database, where social media is only around 5 conversions over a 1000 engagement rate.
Reach a Wide Audience:
Email reaches a vast audience, making it a powerful tool for businesses of all sizes. Whether you’re targeting existing customers or reaching out to potential prospects, email allows you to connect with a broad range of individuals. And because emails are easy to find, you can add to this database more quickly, than waiting for someone to add or like you.
Drive Traffic to Your Website or to Book Now function:
Email marketing provides the flexibility to include multiple call-to-action links, catering to various objectives you aim to achieve. Whether it’s offering a menu, prompting users to book now, providing event information, or directing them to a blog post on your website, email marketing excels in this aspect. Regardless of the number of links you want to include, you can consolidate them all into a single campaign, making it an incredibly effective strategy.
Automation for Efficiency:
Email marketing automation is the BEST! Because this can streamline repetitive tasks and allows you to send targeted messages based on specific triggers, such as user behaviour or demographics. Simply this means that you can send out birthday messages on their birthday, abandon carts, shopping suggestions, specific age events or even things that they love to do based on a profile. Instead of you sending to the masses and thinking why am I not getting results, you can automate certain messages to them to make sure that your call to action is fulfilled.
Having a strong reason to incorporate email marketing into your strategy is crucial. However, it’s equally essential to choose the right platform for optimal results. Without a good platform, all the valuable information might go to waste.
Before embarking on an email marketing campaign, take the time to research and find the most suitable platforms that align with your website’s convenience. Sometimes, investing in a reliable platform that meets your specific needs might require a small financial commitment.
At Creative Little Soul, we understand the significance of customisation in our email marketing campaigns. That’s why we’ve developed our own platform tailored to our unique requirements. If you’re interested in exploring our budget-friendly packages and kickstarting your email marketing journey, feel free to reach out to Chrissy at chrissy@creativelittlesoul.com.au for a personalised quote.
Remember, a well-chosen platform can make all the difference in achieving the desired results and maximizing the impact of your email marketing efforts.