Who doesn’t love freebies on their birthday? If you’re like me, you love the automated company emails during your birthday. I love cashing in on any freebie discount codes, and it lures me back into dining if the offer is easy to redeem.
If you are a restaurant without a loyalty program or birthday club, here are a few reasons to consider it and put one in place.
- Customer Loyalty: By offering special perks and discounts to members on their birthdays, you encourage customers to return to your restaurant year after year. This builds loyalty and long-term relationships.
- Increased Revenue: Birthday club members often bring friends and family to celebrate with them, leading to larger group bookings and increased sales during their visits.
- Customer Acquisition: Birthday clubs can attract new customers as existing members invite friends and family to join them for birthday celebrations at your restaurant.
- Data Collection: When customers sign up for the birthday club, you can collect valuable data such as email addresses and birthdates. This data can be used for targeted marketing and personalised promotions.
- Marketing Opportunities: The birthday club provides opportunities to send personalised birthday greetings and promotional offers, keeping your restaurant top of mind for celebrants.
- Word-of-mouth Marketing: Happy birthday club members will likely share their positive experiences with friends and family, leading to word-of-mouth referrals and potentially more customers.
- Customer Engagement: Engaging with customers on their birthdays fosters a sense of connection and appreciation, which can lead to positive online reviews and social media mentions.
- Competitive Advantage: A birthday club sets your restaurant apart from competitors and can be a unique selling point to attract customers.
- Predictable Traffic: Birthday club members often visit around their birthdays, providing your restaurant with a predictable increase in foot traffic during those periods.
- Opportunities for Upselling: Restaurants can offer add-on options or upsell opportunities to birthday club members, increasing the average transaction value.
- Data-Driven Decision-Making: The data collected from the birthday club can help you better understand your customer’s demographics and preferences, allowing you to tailor your offerings and marketing strategies accordingly.
- Community Building: A birthday club can help create a sense of community among your customers as they celebrate essential milestones together at your restaurant.
A well-executed birthday club can be a win-win for the restaurant and its customers, creating a positive and memorable dining experience while boosting business growth and customer loyalty.
Want to put in place a campaign and strategy around birthday data? Let’s chat and create an offer that customers can’t refuse to celebrate with you. It’s really that simple! Email us at chrissy@creativelittlesoul.com.au.