As we all know, the most important part of our business always comes down to our clients, customers, and those who support your products and services every single day. Keeping your current and potential customers engaged with your business is pivotal to ensuring their communication with you is the best it can be, and that they have a quality customer experience that will leave them coming back again. A call to action refers to how we can excite customers in the hopes of building their engagement with us. This can be done by providing feedback, clicking on our links, interacting on social media, and, most importantly, helping to maintain a positive relationship with us.
Here are our suggestions on the top 5 ways to improve your customer engagement today:
Be Innovative
In 2023, we will continue to grow and evolve with technology, as new ways are developed to become more innovative every day. From new platforms and types of content launching every day to a continued push for trying new things, a great way to improve your customer engagement is to be innovative. Being innovative can start simply, such as by brainstorming fresh ideas for your products, promotions, and special events, or by trialling new ways to reach your customers, such as through REELs or TikTok videos, which are great for attracting new audiences. By trialling new ideas, you can keep your current customers engaged, showing that you always have something fresh to excite them. Similarly, these new innovations can entice different audiences you previously may not have reached yet, further bringing you more business that can continue to flourish.
Ask for Feedback
What better way to deep dive into your customers’ thoughts on your business than through their own words. Asking for feedback is a great way to improve your customer engagement, simply by gaining insights from your customers on what’s working, what they’d like to see more of, and what you can change to improve their overall customer experience. You can ask for feedback in a variety of ways, whether that be through an online survey shared at your venue, through your social media pages, or embedded in your email marketing campaigns. By accessing your customers thoughts, you can easily analyse what aspects of your business you can focus on or improve to generate more engagement. For example, continue with a food or beverage special that has received positive feedback from your patrons. Listening to your customers’ feedback and doing what you can to improve their experience with you shows them that you truly care. By building this customer relationship, their overall engagement with you and your business can continue to grow and improve.
Share your Customers’ Experiences
Similarly to asking for feedback, sharing your customers experiences with you is a great way to improve their engagement with you, as well as with potential or future customers too. After receiving feedback from your business, encouraging them to share it on your public platforms can generate more engagement for you. This can be in the form of reviews on sites such as Google, Facebook, or external websites such as Tripadvisor. Customers can share their experiences that can help potential customers see your business in a positive light from the perspective of real, authentic, and honest people who have put money and support into your business. Some easy ways to implement sharing your customers experiences are by encouraging them to post on their own pages, taking and sharing photos, posting reviews or testimonials, and more. Our design team is able to turn your customers’ experiences into beautiful content you can use on your socials, so contact us today to find out how.
Offer New Promotions
A great way to improve engagement is by drawing your customers in with something exciting. What better way to do so than with a great new promotion! There’s nothing we like more than a little something special to entice your customers, whether that’s a new happy hour speciality drink, a ‘$$$ Off’ promo code for your social media followers, or a free gift with purchase. Developing new promotions is a sure-fire way to pull in your already existing customers, especially if you’re offering extra special benefits to products or services that they already know and love. Advertising a new promotion on your digital platforms and at your place of business can be a great way to turn those onlookers into customers, and be the final draw that gets them to give your business a go.
Give The People What They Want
Like we said before: engagement is all about your customers! If you’re wanting to draw in a crowd and excite your returning customers, give the people what they want! Understanding what works for your business and what gains the most traction and popularity with your customers is a great way to continue boosting engagement and producing content, services, and products they’ll continue to love. Knowing the ‘fan favourites’ of your business is a great place to start. Is there a certain product that always sells out the fastest? A special promotion that always gets clicks? Or an event that your customers loved attending? By regularly implementing more of your customers’ ‘fan favourites’, you can encourage them to engage more with your content; through sharing their experiences on social media, bringing their friends along next time, or referring others to your website. At CLS, we are experts in understanding your business audience and can help you develop campaigns perfect for your current and potential customers. Contact us today to get started on improving your engagement.
A Call to Action, while seeming like a big, broad business term, is all about one thing: your customers. Being innovative and developing new ideas and promotions is a great way to attract your current and potential customers to your business. By asking for feedback and sharing your customers’ experiences, you can learn more about what works for your business, and make your customers feel seen by demonstrating that you value their input and honest experience. There are many ways to improve customer engagement and get your business buzzing this year, so contact us today to find out more about how we can help.