When you think of the social media platform TikTok some interesting images might pop up: crazy cat videos, cringey dance trends, and random content that just makes you go “what?”. While this is still accurate, over the past few years TikTok has evolved into a massive global platform that offers a multitude of content for every interest, passion, or need. As the most downloaded platform in the world, TikTok has an incredible global reach, with its users being able to target a range of audiences spanning the app’s 1.39 billion monthly users – that’s a LOT of people. Through sharing video content, engaging with viewers and collaborating with TikTok influencers, the platform is now a simple and essential way to help your small business grow.
Here are our 5 best ways you can use TikTok to grow your small business today:
1. Sharing your brand and product story
The best way to get started on TikTok is setting up your platform. This is where you can build an account and start building your brand story through logos and profile pictures, bios, and using the platform to link viewers to your website or other social media pages. TikTok uses video sharing, with users able to post videos of 15seconds-3minutes long. We recommend keeping it short- your videos should pull people in so make sure to show the best of your business as efficiently as possible to make it stand out from the rest. This can include sharing your business’s origin story, a ‘Meet the Team/Owner’ video, or simply taking a tour of your premises. This will allow viewers to see what’s at the heart of your business and keep them interested in seeing more from you. TikTok’s ‘For You Page’ is where you hope your videos will end up. This is the app’s page where the algorithm collects user’s data to show them tailored videos that they will like, and can cause videos to go viral, reaching up to millions of views and likes. Some tricks to getting on this page include: being creative, using viral music in the background of your videos, using hashtags and following trends. But it’s important to remember, your TikTok needs to be authentic. Stay true to your brand and product story and let your business shine.
2. What goes on behind the scenes?
A great way to use TikTok is letting viewers in on the behind the scenes (BTS) of your business operations. From showing a step-by-step process of creating and packaging your products, or showing your businesses ‘day in the life’, current and potential customers can see the heart of your business. You have to do those tedious everyday jobs anywaysrecording a 30 second video of this is an easy way to share the efforts you put into your business, and the processes which customers will appreciate seeing from you.
3. Collaborating with influencers
Influencer marketing is the newest way your business can be shared to thousands of people across online and physical spaces. Influencers build their own platforms online, sharing their interests, passions and purchases with their followers, and garner a strong following which trusts their opinions and what they are promoting. A great way to build influencer marketing into your Tiktok campaign is by reaching out to them for collaboration. This can be as easy as sending them your product to try out and review online for their viewers to see, or offering them coupons or $$$ off deals for them to share with their followers and help you get some more business. If you are interested in collaborating with influencers but aren’t sure how to start, we can help!
4. Getting your customers involved
On every platform your customers will be your number one focus, and the same goes for TikTok! By building an online platform, the goal is to transfer your online views and followers into physical customers. The best way to do this is getting them involved! This can be done by engaging with them in a variety of ways. Here are some examples:
- Reply to your comments
- Create polls and ask questions for your customers to engage in
- Celebrate your in store customers by featuring them on your page
- Create ‘calls to action’ including offering TikTok exclusive discount codes
5. Sharing your growth
Once your TikTok is established, the best way to keep your audience is to share your growth. By sharing all aspects of your business operations, and your life as an owner, your viewers will become connected to your story and will want to continue supporting your business online and physically. Sharing your growth can be as simple as thanking customers for their support over the last year, or sharing any achievements or awards your business has obtained. The key to continue growing on TikTok is to stay creative and consistent! By doing so your business can achieve new levels of growth, and who doesn’t love that!
Want some ideas, strategy or ideas on how best to represent you brand and business online? Why not book in a marketing call with our team, to help get you started. Contact Us