When it comes to making content for your business, it is sometimes left by the wayside. Other tasks may take priority or perhaps it feels like the content you create is any good, it is times like this that user-generated content comes in very handy!
User-generated content is content that hasn’t been created by you or your team. Instead, it is content produced by your customers, clients, fans or whomever it may be that is using your product. Brand ambassadors are people you’ve reached out to that endorse your business. Not only do they remove the pressure from you for creating content, but they also attract a wider audience.
That’s just one of many positives of user-generated content.
Below are the further benefits you will user-generated content will provide and why that and brand ambassadors are a business necessity.
1 – User-Generated Content Is Essentially Free (Depending On How You Gather It)
When customers post about your business online and tag you – that content is up for grabs to be used in your marketing. Of course, be sure to give credit to the poster in this case, as that content still belongs to them. But you don’t need to pay them for this content and thus you’re saving money that can be distributed to other parts of your business where it is needed.
One way to provoke user-generated content is through giveaways/promotions. For example, imagine you’re in desperate need of content for one of your products/services. You post a call out for user-generated content related to that product/service.
Something along the lines of “post a pic of you using your *insert product/service* and the winner will receive 10% off their next *insert product/service*”. Just like that, you’ll have floods of content being sent your way and if your terms and conditions are spot on, that content is yours to use whenever you like for free!
2 – Your Business Will Gain A More Trustworthy Reputation
User-generated content is very helpful in your promotional content as it shows a ‘real’ person using the product/service you provide. The same goes for brand ambassadors. If you can bring a popular influencer onto your team as a brand ambassador, people will see you have a real person promoting your products/service and feel more reassured your business is legit and worth purchasing from.
Reviews/testimonials are a very good way to gain this trust from potential clients. By having an option to leave a review, you open your business up for praise as well as constructive feedback and CONTENT! Good reviews can be used as social posts or on your website.
Tell me, if you’re sussing out a new business and are considering purchasing from them, does it reassure you the business is legit if you see reviews and content posted from other customers? Does it further entice you if they have a well-known influencer praising the business and showing their product/service in action? Mhmm, that’s what I thought.
3 – Your Reach Will Be Expanded
Customers that are posting on their social pages about your product/service are exposing your business to their followers. Some of which probably haven’t heard of your business before. As a result, you will gain some new potential customers; without even trying.
Anytime you’re enticing your customers to post about your product and they end up doing it, there will be new customers finding their way to you. With brand ambassadors, especially if you land one with more of a following than you have, the same thing is going to happen.
The ambassador provides you with exposure and increases the reach of your business just by mentioning you. The more you get people talking about your business, the more it is going to grow and become more popular.
4 – Content Created By Customers Provides A Unique Take On Your Business
By opening your business up to receive user-generated content, you also open your business up to the unique ways people will portray your business. The content created by your customers will be different to that created by your marketing team. Not only will this keep things fresh for your business, but also allow customers to be able to see your product/service from a different perspective – which is a great thing!
Overall, using user-generated content and brand ambassadors will not only save you money, but it will also help you make it too! Be sure to start collecting content and stay on the lookout for potential brand ambassadors. If you’ve found this helpful or enjoy our blog, be sure to give us a shoutout on your socials and tag us.
See what I did there ? Get amongst it and start incorporating these core tips into your branding and if you need help let us know.