Marketing analytics is crucial for several reasons, and it plays a fundamental role in helping businesses make informed decisions, optimize their marketing strategies, and achieve their goals. Here are some key reasons why marketing analytics is needed.
Email marketing can be, and is, one of the most affordable and impactful tools for communicating with your customer base. Here are a few tips on its importance, along with some ways to use it as part of a 360-marketing campaign and strategy.
Media training, typically attributed to celebrities and politicians, has been viewed as a niche skill for the public eye. Nevertheless, it provides valuable lessons and techniques beneficial to everyone, not just the wealthy and famous, making it a practical and useful tool for personal and professional communication. Learn why you should be taking the course yourself.
In today’s digital age, the influence of social media is undeniable. Whether you’re an individual or a business, having a well-crafted social media strategy is not just beneficial but essential. In this article, we explore the importance of a thoughtful social media strategy in a rapidly changing digital landscape.
Yep, I finally wrote it after talking about it for years! This book is for people who have little to no knowledge about email marketing or those who are high-volume users who want to use more functionality and fast-forward to get the cheat code. I’d even recommend reading this book if someone does your email marketing for you, so you know at least what the metrics mean and what values are good or bad.
In the dynamic realm of small businesses, decisions hold great influence on reputation and profitability. A customer-centric refund policy may seem small but significantly affects satisfaction and trust, ultimately impacting brand success and growth. Understand why it is important.
The timeless wisdom of “No rest for the weary” resonates deeply, particularly when you’re committed to launching your business into 2024 with absolute precision. In this fast-paced world, relentless dedication is the key to ensuring a seamless and successful start to the year. Read for more about how to set up the perfect 2024.
Black Friday is a highly anticipated shopping day for both consumers and businesses. It provides a golden opportunity to increase sales, clear inventory, and engage with customers. To make the most of it, careful planning is essential. This blog post offers a comprehensive checklist for a successful Black Friday sale.
While you might think parenthood doesn’t relate to you if you’re not a parent, its valuable lessons can apply to anyone. Amanda Paterson, one of our account managers has 19 years in marketing and a mum of two, she found that parenting offers profound insights in integrity and love, enriching both personal and professional life. This blog explores these lessons for business success.
Pop-up activations are known for their ability to create a sense of urgency and exclusivity, driving foot traffic, social media engagement, and word-of-mouth marketing. They are a versatile tool for businesses to connect with their target audience in a memorable and authentic way. Read more to understand why this is a good strategy for your business.
