So, you’ve decided to team up with a marketing agency—exciting stuff! Whether you’re launching a new brand, want to scale your business, or are finally ready to hand over the social media reins, working with a marketing agency can be one of the smartest investments you’ll make. But what actually happens after that first “let’s work together” conversation? And how do you ensure you’re getting the most bang for your marketing buck?
Now, we can only speak for ourselves, but here at Creative Little Soul, we believe great partnerships are built on clarity, collaboration, and creative magic. Here’s what you can expect when working with a professional marketing agency—say, “ours.” Plus, here are some insider tips to help you get the most out of it and so you know what to expect.
What to Expect When You Sign On
1. A Deep Dive Into Your Brand
First, we want to know everything. The more we understand your business, values, audience, competitors, and goals, the more we can create marketing strategies that feel aligned and impactful. Expect questions—lots of them.
Tip: Be open and honest during this discovery phase. Share your wins, challenges, and wish list for where you want to go. Onboard us like you would a new employee. We want all the details and dirt.
2. Strategy Before Action
A good agency won’t just dive into posting on Instagram or tweaking your website without a game plan. We’ll create a strategy tailored to your goals—whether that’s building brand awareness, increasing leads, boosting engagement, or all of the above. Also, we don’t want to start posting on your account until you’ve approved the content, agreed that it suits your tone of voice, and used the written and agreed images and captions. You are in control; we are just here to support you.
Tip: Trust the process. Building a strong foundation might take time, but this is what sets you up for long-term success. Also, in the beginning, while we’re getting to know you, expect us to be annoying and ask more questions than might be normal, but know it’s because we want to get things right 100%, as it’s representing you and your brand.
3. Consistent Communication
We’re big on keeping the lines open. You’ll likely have regular check-ins (weekly or monthly, sometimes even daily!), reports to review, and a dedicated point of contact who knows your business inside out.
Tip: Be responsive and transparent in your feedback. We want your input—it’s how we make sure what we’re doing is working for you. Don’t worry about “hurting our feelings.” We need you to speak up. Tell us if you hate something or if it’s not “you.” We’re still getting to know each other, and we understand it will take time to get things right. We want you to speak up now so we can nail it for you.
4. Creative That Stands Out
From social media graphics to email newsletters, blog posts to ad campaigns—your brand is about to look and sound better than ever. Expect original, on-brand content that speaks directly to your audience.
Tip: Share your brand assets (logos, fonts, photos), tone of voice, and examples of what you love. This helps us create work that feels uniquely yours. Also, expect some things to not sound like “you” but rather that we’re talking to your intended or current audiences. Trust the process, let us hold your hand, and take you outside your comfort zone. It truly is where the magic happens.
5. Data, Testing & Tuning
Marketing isn’t set-and-forget. We look at the numbers, test what works, and adapt the strategy as we go. If something flops, we pivot. If something flies, we double down. We guarantee one of our team members is monitoring things in real time to fine-tune them.
Tip: Don’t panic if results aren’t instant—consistency is key. The data gives us insight, and insight fuels better decisions. Remember, we’re looking at the big picture, and this is all part of the course.
How to Get the Most Out of Your Marketing Agency
- Be a partner, not just a client. The more involved you are, the better the outcome.
- Set clear goals. What does success look like for you? Let us know so we can aim for it together.
- Trust us. We get that it’s your baby, and handing over the keys is a big thing. We get that, and it’s huge that you’ve taken the big step to let someone in on something you’ve worked so hard to build and grow. We’re on your team, here to support you and help you grow. We get that trust is earned, but please go in with an open mind and heart that we’re going to guide you to greatness.
- Give us access. To your website, socials, branding—whatever we need to do our job well.
- Stay open to new ideas. Sometimes, the best results come from thinking outside the box.
Final Thoughts
Working with a marketing agency should feel like having a team of creative experts in your corner. At Creative Little Soul, we bring strategy, passion, and a whole lot of heart to everything we do. We love working with businesses that want to grow, stand out, and connect with their audience in meaningful ways.
If you’re ready to take your marketing to the next level, let’s chat. We’re here to help you shine—soul first, strategy always.
Book a discovery call with us today. Let’s make marketing magic together.
