It might feel like you only just packed away the tinsel and party poppers, but here’s the truth: Christmas and New Year’s Eve marketing waits for no one.
The venues that sell out, the brands that crush their sales targets, and the businesses that make the most of the festive season all have one thing in common…they start planning early.
If you haven’t started yet, now is the time.
Why early planning matters for festive campaigns
1. Prime Dates Book Out—Fast
From DJ bookings to corporate functions to community events, the best talent and venues lock in months ahead. If your marketing isn’t live early, you’re already behind competitors who have secured the spotlight (and the customers).
2. Your audiences are already planning
Consumers are more organised than ever, especially around the holidays. Office managers are booking Christmas parties, families are organising catch-ups, and friends are choosing their NYE plans right now. If your offer isn’t front and centre yet, you risk missing out.
3. Marketing channels need lead time
It’s not just about creating an ad or a post. Successful seasonal marketing involves:
- Building anticipation through social media
- Running early-bird campaigns
- Setting up targeted email marketing
- Booking ad placements while costs are still competitive
Leave it too late, and you’ll be rushing—competing in a crowded space with higher ad costs and less visibility.
The advantage of getting in early
Early planning gives you:
- Better Creative – No rushed graphics or last-minute messaging.
- Stronger Campaign Flow – A chance to build hype with teaser campaigns and early bird offers.
- Bigger Results – More time to sell tickets, fill bookings, and sell products.
How Creative Little Soul Can Help You Own the Festive Season
At Creative Little Soul, we work with businesses 6–12 months in advance to craft campaigns that sell out events and drive seasonal revenue.
From strategy to execution, we can help with:
- Social media campaigns that create buzz
- Email marketing to warm up your audience
- Ticketing strategies that sell out events early
- Seasonal graphics, menus, and promotional content
Don’t Wait Until December
By the time the Christmas carols hit the shopping centres, it’s too late to build a campaign that works.
The venues that sell out NYE, the brands that crush their Christmas sales—they’re locking things in now. Make sure you’re ahead of the game this year and give your business the best chance of soaring through the festive season.
Ready to make this festive season your best yet?
Let’s get your campaign locked in before the competition does. Book in a quick chat now and let’s see how we can help you pull off your best event yet!
