Let’s get real: AI isn’t going anywhere. You can roll your eyes at ChatGPT, MidJourney, or whatever shiny new tool just dropped this week, but ignoring it won’t make it disappear. If you’re in business, marketing, or frankly, just alive in 2025, AI is part of the toolkit. The question is: are you using it, or are you still pretending you don’t need to?
Spoiler alert: you do.
AI Is Here to Stay – But It’s Not the Enemy
Here’s the thing. AI is not coming for your job, unless you sit back, refuse to evolve, and let it. AI is the intern that never sleeps, never needs a coffee break, and can smash out the boring repetitive stuff while you focus on the good shit… the creative, strategic, human side of the work.
If you’re clinging to the way things used to be, you’re already behind. The businesses and marketers who embrace AI now are the ones who’ll still be standing when the dust settles.
Learning Never Stops (And Neither Should You)
I’ve been in this game long enough to know that marketing shifts faster than a teenager’s TikTok trends. What worked 18 months ago might be dead in the water today. That’s why continuous learning isn’t just nice to have, it’s survival.
AI is part of that. If you’re not training yourself and your team, if you’re not testing, tweaking, and learning every damn week, you’re going to get left behind. Period.
How I Use AI (Without Letting It Run the Show)
At Creative Little Soul, we use AI tools all the time. Not to replace us,but to enhance us. Drafting campaign ideas, analysing data, speeding up admin, creating variations of content.But here’s the kicker: AI doesn’t understand your client’s heart, tone, or story the way you do. That still requires human brains and soul. AI will never replace empathy, strategy, or experience. It just helps you get there quicker.
Why Training Matters
Handing your team AI without training is like giving them a Ferrari with no licence. They’ll either wrap it around a pole or never take it out of the garage. That’s why AI training and ongoing education are critical. It’s not enough to sign up for a shiny tool — you need to know how to use it responsibly, creatively, and effectively. The businesses investing in training right now are the ones building future-proof teams.
My Two Cents
Stop fighting it. Start learning. Make continuous training part of your business DNA. Play with AI, test it, break it, figure out where it fits and where it doesn’t. That’s how you stay sharp, competitive, and ahead of the game.
Because here’s the truth: AI won’t replace you. But someone who knows how to use AI damn well might.
Want to upskill yourself or your team in AI and marketing strategy? Hit me up. I run one-on-one coaching and team training sessions to help you get confident, stay current, and actually enjoy using these tools. Contact us today to get started.
