bad business

Opinion Piece – The Bias of Customer Reviews: A Love-Hate Relationship. 

Opinion piece from our fearless leader Chrissy on a topic she believes is more crucial for your business than a mere rebranding: customer reviews. We’ve all scrolled through stars and comments, trying to gauge if a restaurant lives up to its hype or if those new sneakers are as comfy as claimed. But can we really trust these reviews, or are they just a battleground for the overly enthusiastic and always disgruntled? Let’s dive into the unpredictable world of customer reviews, where bias rules and common sense takes a backseat.