Let’s be real—standing out online is getting trickier by the day. But there’s one platform that’s quietly (well, sometimes loudly) exploding and giving businesses a serious leg-up: podcasting. From guest spots on popular shows to hosting your very own, podcasting is hands-down one of the smartest ways to get your voice heard, build credibility, and connect with an audience that’s actually listening.
At Creative Little Soul, we’ve watched clients (and ourselves) use podcasting to create genuine connections, share stories that matter, and put their businesses in front of the right people. Think of it as the digital megaphone you’ve been looking for—but with a touch more personality and way less screaming.
Why Podcasting Is Worth Your Attention
Here’s why businesses should stop scrolling and start speaking:
- It’s massive—and only getting bigger. Podcast listeners worldwide are set to hit 619 million by 2026. That’s a lot of ears ready for your message.
- Podcasts cover everything. Over 4.5 million podcasts exist globally. So unless your business is niche-proof, there’s a spot for you somewhere.
- Listeners actually care. Unlike the endless scroll of social feeds, 82% of listeners tune in for topics they genuinely care about—meaning they’re engaged and ready to absorb your expertise.
- Your content lasts. Podcasts don’t vanish after 24 hours like a Story. Episodes live online, searchable and shareable, giving your message a long shelf-life.
Bottom line? Podcasting lets you show up where your people already are—and that’s a fast-track to building trust, authority, and connection.
Podcasting in Action
Over the years, Creative Little Soul has seen firsthand how podcasting can transform the way businesses tell their stories. From hospitality and entertainment to small business, mentoring, and advocacy, podcasts give a platform for real talk that actually resonates with people.
Take Restaurant Talk Podcast as a prime example. In this series, Chrissy dives into the gritty, the good, and the sometimes-chaotic stories of her hospitality days, hosting her own episodes featuring hospitality insiders. It’s honest, it’s raw, and it proves that a great podcast isn’t just about content—it’s about connection. And that’s exactly what businesses need to cut through the noise. Listen to the podcast here now!
How Podcasting Can Elevate Your Brand
Here’s the secret sauce:
- Thought leadership on tap. Hosting your own show makes you the expert who drives the conversation, not just someone tagging along.
- Fast visibility + credibility. Guesting on established podcasts puts your brand in front of a ready-made audience—and your voice carries authority by association.
- Consistency wins. Regular episodes or repeat guest appearances keep your name top of mind and your expertise undeniable.
- Long-term impact. Your episodes don’t disappear—they live, breathe, and work for you long after recording.
In short, podcasting gives your brand a voice that builds authority, trust, and a community that’s actually listening.
How Creative Little Soul Can Help
Feeling inspired but don’t know where to start? That’s where Creative Little Soul comes in. We make podcasting easy, effective, and effortless, so you can focus on being behind the mic while we:
- Craft bios, press packs, and pitches that actually get noticed.
- Connect you with the right shows or help you launch your own.
- Amplify episodes with clever marketing, repurposed content, and multi-channel campaigns.
- Ensure every clip, chat, and episode is perfectly aligned with your brand voice—so you’re always working smarter, not harder.
Podcasting might feel intimidating at first, but with the right guidance, it’s one of the most powerful ways to put your story, expertise, and business front and centre.
Ready to make some noise? Get in touch with our team today and let’s turn up the volume on your story with podcasting.
