How to Win the Attention War with Pinterest’s New Capabilities (And How Creative Little Soul Can Help)
If you haven’t been paying close attention to Pinterest lately, here is what’s new:
?Once thought of as just a digital mood board, Pinterest has rapidly evolved into one of the most powerful intent-driven visual search engines in the market today. And as we approach the festive season, it’s officially go-time for brands.
Pinterest is positioning itself as the platform to watch, becoming more shoppable and more visual than ever before. But here’s some food for thought:
You can pay a premium for Pinterest to run a few ads, but if you’re not doing it right, then you won’t see the results.
That’s where we come in.
Let’s break it down, what Pinterest is offering heading into the holiday rush, and what we can help you do instead, or in addition (smarter, faster, and with more purpose).
What Pinterest Is Promising This Festive Season
- A visual search engine for shoppers to use to discover gift ideas and holiday inspiration
- 9.8 million monthly users in Australia alone, with 97% of searchers being unbranded (they’re open to discovering you)
- Users scroll 3x slower than on other platforms, meaning higher attention and ad visibility.
- Intent-driven discovery, people come to Pinterest ready to plan, buy, and save
Sounds impressive, right?
But the thing is:
- Everyone’s advertising
- Costs are rising
- Audiences are bombarded
- Relevance is everything
So yes, Pinterest is powerful but standing out takes more than running a few pins.
What We Can Offer (or Better Yet, Alongside)
At Creative Little Soul, we go beyond just being on Pinterest. We help you perform on it and more. Here’s what we bring to the table heading into the silly season:
Strategic Festive Campaign Planning
Pinterest might offer the platform, but we help you build the actual campaign that aligns with your business goals, sales targets, and creative vision.
- We align your campaign with high-intent search periods.
- Identify top product categories and optimise them for discovery.
- Map out promotions, discounts, and seasonal hooks early so there is no last-minute scrambling.
High-Performance Creative
Pinterest ads that work don’t feel like ads; they feel like inspiration. We’ll help you create:
- Lifestyle imagery that feels personal
- Collages and product pins that will show up in searches
- Copy that plays a supportive (not salesy) role
- Content that reflects real people, real emotion, and real desire
We’re here to help you review your previous Pinterest performance and build a plan to scale intelligently this season.
Expertise, not just ads
If your team is unsure how to navigate Pinterest or make your campaign stick, then Chrissy can help with 1:1 strategy sessions, accountability coaching, and hands-on mentorship.
She’ll help you:
- Assist in reviewing and aligning your business goals with your purpose.
- Create a media content plan for Pinterest and beyond
- Strengthen your tracking setup.
- Shift from reactive to proactive marketing strategy.
Learn more about Chrissy’s business coaching services here: (link)
You Don’t Need to Spend More, You Need to Spend Smarter
What Pinterest gives you:
- A powerful platform
- Great search data
- A space to show up
What We give you:
- A plan to perform
- Creative that resonates
- A strategy you can scale
- Accountability to make it all stick
Ready to Make Pinterest Work for You This Festive Season?
Start early, focus on relevance, don’t just pin, but perform.
Let us help you take full advantage of Pinterest’s power without getting lost in the scroll.
Contact us for more info. Email Chrissy today at chrissy@creativelittlesoul.com.au
