From Clubland to CLS: How Chrissy Built an Entertainment Marketing Powerhouse
Some careers are built with spreadsheets and job titles. Others are built with heart, hustle, and a whole lot of late nights.
At Creative Little Soul, we know which camp we fall into. We’ve built an agency on a love of live music, late nights, and the beautiful chaos of events—and that all starts with our fearless leader, Chrissy Symeonakis.
Chrissy didn’t plan on becoming a “clubland marketing expert.” At 16, she was tagging along to bush doofs with her dad (security on the door), and clutching a Prodigy CD like it was gospel. From there, she got swept up in a world of DJs, promoters, and passionate partygoers—and found herself naturally gravitating toward the business of making the magic happen.
That curiosity became a career: shaping underground raves, running membership and PR of super clubs, and learning every angle of the scene—on the ground and behind the scenes. Along the way, she wrote for Resident Advisor, ITM, Onion Magazine, and Remedy, while building her rep as someone who just got what made dance floors tick.
From the Dancefloor to the Driver’s Seat
Fast forward a few years and Chrissy’s resume reads like a who’s who of clubland. She’s worked with Heaven Nightclub in Adelaide (once the biggest in the Southern Hemisphere), The Embassy in Townsville, Sydney’s Goldfish Bar & Club, and even co-hosted the House Hour on Bondi Beach Radio. She rubbed shoulders with legends like Kaskade, Roger Sanchez, and Armand Van Helden abroad, then came home to champion local events, DJs, and venues through her work in marketing and artist liaison.
But here’s where it gets really good: Chrissy didn’t just work the scene—she started shaping it. As Marketing Manager for Hedkandi across Australia and New Zealand, she rolled out campaigns for their iconic NYE events. She helped The Argyle tell their story for nearly a decade, including the legendary House on the Harbour parties. And under the mentorship of promoter Paul Strange, she worked on epic festivals like Space Ibiza Sydney, Music Matters, and Same Same But Different.
That’s the foundation Creative Little Soul is built on: deep roots in dance culture, events, and entertainment, paired with the strategic smarts to actually sell tickets, build communities, and make brands unforgettable.
Coming Soon: Beyond the Mirrorball
And if you think that’s a story—just wait. Chrissy’s first book, Beyond the Mirrorball, is dropping soon. It’s a behind-the-scenes look at the highs, heartbreaks, and wild realities of clubland—especially for women working behind the decks and the desks. It’s raw, it’s real, and it’s going to shine a light on a world that many think they know, but few truly understand.
Stay tuned and keep an eye on our socials—we’ll be sharing sneak peeks with you all as the disco ball starts spinning.
CLS: Still in the Scene, Always Evolving
These days, Chrissy hasn’t hung up her dancing shoes—she’s just channelled that energy into CLS. Together, we’re growing our entertainment client base every year, from major venues to festivals we’re working on years in advance (because the best parties are plotted long before the bass drops).
Now she’s spearheading the entertainment department of CLS to be bigger, better and more shiny than a disco ball. Our team is expanding, and we’re all-in on events and entertainment. I’m Olivia (hi ?), author of this little love letter, who’s always ready to sling a snappy EDM or polish a press release to perfection. And then there’s Liv, our new Events and Marketing Assistant, who’s already knee-deep in festivals, clubs, and all things entertainment. Paired with our epic design team, and with the rest of the CLS squad always pitching in to go above and beyond, we create the ultimate powerhouse crew that makes sure your events don’t just happen—they sell out and stand out. Basically: if there’s an event to market, we’re there.
Where Strategy Meets the Dancefloor
When it comes to marketing nightlife, festivals, or entertainment brands—Chrissy brings more than experience. She brings empathy, insight, and the ability to make things happen. With the team she’s built a powerhouse agency that offers:
- Graphic Design – posters, promo artwork, branding
- Logo & Visual Identity – giving your concept a face people remember
- Ticketing Strategy & Support – systems that sell and scale
- Email Marketing & SMS – direct-to-fan comms that convert
- Press & PR – getting your story in front of the right people
We act as an extension of your team—bringing clarity, creativity, and care to every project. Whether it’s launching a brand-new party or refining the systems behind a major festival, we’ll help you shine (and maybe even sneak you onto the VIP list).
Ready to Get the Party Started?
If you’re planning a party, launching a venue, or building an entertainment brand—now’s the time to lock us in. With Chrissy’s experience and our team’s creative firepower, we’ll help turn your vision into reality. ? Let’s chat: chrissy@creativelittlesoul.com.au
