Hello, 2024! As we begin a new year, it’s an excellent opportunity to review and reevaluate strategies and objectives for your business in 2024. In recent years, how we engage with customers has changed dramatically due to the integration of new technologies and new marketing trends that have taken the world by storm.
Whether they come in short spurts, waves, or with longevity, marketing trends in all forms are pivotal for the growth of businesses and their viability in the digital space. From TikTok video trends to new resources and technologies, branding trends or social movements, all trends change how customers pay attention to social media messaging. As digital marketing evolves, following trends is more important than ever, ensuring your business remains relevant, seen and up-to-date in an age that moves faster than ever. Whilst not everyone will be making TikTok dances or using robots day-to-day, figuring out what these trends are and how to maximise and optimise them for your business is what makes all the difference. We’re cracking the code and bringing you all the Latest Trends in 2024 for Marketing so you can be ahead of the game this year with ease.
Short-form Video Content Remains on Top
It’s been proven over the last few years that short-form video content remains on top and is here to stay. It is the most popular and viewed form of content across all social media platforms. TikTok’s format paves the way for more short-form content to surface across other platforms, including Instagram Reels, YouTube Shorts and more. Using short-form video content across your business’s platforms is a great way to build pages with engaging and user-friendly visuals that captivate current and potential customers. Creating short-form video content also remains one of the easiest and most efficient ways to garner reach across large platforms and to multiple audiences. You can implement this into your digital campaigns by including gifs, creating reels with your upcoming promotions, showing behind-the-scenes content, or even jumping on other trends such as connecting popular hashtags or trending music to your videos or creating content that reflects the current events or pop culture moments. Whatever you choose, it’s important to remember to stay true to your brand and your target market. If you want to learn more about creating short-form video content for your pages, our design team is here to help. Chat with us today about how to get ahead of this trend.
Making AI your Friend- optimise, accelerate and transform
It’s no surprise that AI has taken a significant jump in the past year, with more AI applications being more widely accessible and user-friendly across sites for professional and personal use. AI is a great asset for marketing your business, from automation to analysing data and personalising customer experiences for optimised campaigns. While you might not notice immediately, AI tools are used everywhere, from chatbot services on websites to Chat GPT for content creation and, of course, using automation to quickly draft and schedule posts and campaigns so they reach your customers at just the right moment. According to Kantar’s Media Reactions 2023, “67% of marketers feel positive about the possibilities of Gen AI’, and we can certainly vouch for that at CLS. Making AI your friend will help you stay on top of current trends and benefit your business through efficiency, scale and creativity. This year, it’s all about how we can use AI to optimise, accelerate and transform your marketing strategies. Why not consider how new tools and features can optimise your time, accelerate your efficiency and transform your content to new heights?
Hyper-personalisation
It’s all about YOU. 2024 is the year of connecting with customers more than ever before. When marketing your business, the goal is to make customers feel personally connected to the brand and show them how your business can meet their needs and wants. Hyper-personalisation is an emerging trend that encompasses just that: making your marketing a whole lot more personal. Using new AI tools to generate customer data makes it easier than ever to personalise content to suit your individual customer’s preferences and needs. Jumping on the hyper-personalisation trend is a must for 2024, offering up so many worthwhile benefits for your business, including improved customer experience, increased customer engagement, enhanced customer loyalty, optimised conversion rates and ROI, adaptability to customer changes and more! We can help you get started with this trend in 2024. Book a call with Chrissy if you’d like to find out more about how you can implement hyper-personalisation into your upcoming marketing campaigns this year.
Influencer Marketing
Influencer marketing continues to be one of the most effective forms of new-age digital marketing and is set to be an ongoing trend in 2024. Unlike in previous years, influencers can be dubbed the celebrities of the next generation, with some garnering millions of views and followers, even surpassing some of the biggest current movie and music stars. That said, it’s easy to see how customers value endorsements from influencers and how these individuals can provide an excellent reach for your business across various platforms. Influencers challenge the norm, creating parasocial relationships between viewers to make them feel connected and trust the influencer’s recommendations like a friend. In this way, working with influencers can significantly benefit your business. It’s important to remember that it all still needs to be authentic. Finding an influencer that aligns with your brand values and already has a platform that focuses on things your business relates to is critical.
User Generated Content
UGC, or User Generated Content, is another trend that remains on top for 2024. UGC refers to customer reviews, testimonials, and creative product uses through text or (usually) short-form video content. The use of UGC brings authenticity and credibility to a brand, fostering trust with the audience. This strategy is cost-effective and eases content creation for small businesses, sparking higher engagement and community building for the brand. UGC also serves as social proof, influencing purchasing decisions, and its diversity in other content can add to your digital branding as a whole. Other benefits include gaining valuable feedback from reviews and testimonials, which can contribute to ongoing improvement while increasing brand visibility and awareness. Incorporating UGC into your 2024 marketing strategy is a great way to get ahead of the trends and continue building customer connections and your business community.
In conclusion, as we step into the promising landscape of 2024, the evolving dynamics of the digital realm necessitate a proactive approach in reshaping marketing strategies. The fusion of technology and trends has ushered in a new era where adaptability is key for businesses striving to maintain relevance. Short-form video content continues to dominate social media, offering a visually captivating means to engage diverse audiences. Embracing AI as an ally opens avenues for optimization, acceleration, and transformation, propelling marketing strategies to unprecedented heights. The rise of hyper-personalization accentuates the importance of forging genuine connections with customers, presenting an opportunity to enhance experiences and foster loyalty. Influencer marketing, evolving into a powerhouse of digital promotion, demands authenticity and alignment with brand values. Simultaneously, user-generated content emerges as a cost-effective and authentic strategy, providing a platform for customer testimonials and community building. As we navigate the trends of 2024, the path forward lies in a harmonious blend of innovation, authenticity, and customer-centricity, ensuring businesses not only keep pace with change but also pioneer it.
Let this year be marked by a strategic embrace of the latest trends, propelling businesses toward sustained growth and success in the dynamic digital landscape.